#In-carConnectivity

After a good decade and a half in-vehicle infotainment is still something of a mess. Practically every automaker has taken its own approach to implementing advanced connectivity technology. And just like freshly fallen snowflakes no two solutions are alike.

Ford has acquired Michigan startup Livio as the American automaker looks to lead the way in in-vehicle connectivity.

According to consumer research discussed at the Telematics Detroit 2012 Conference, social media platforms such as Facebook and twitter are among the lowest priorities when it comes to in-car connectivity features consumers want in their vehicles.

Considering that many members of Generation Y (the demographic group born between the early 1980s and mid 1990s), spend much of their time connected to the web, they tend to favor vehicles that provide  advanced in-car technology and connectivity; via handheld devices, to the outside world.