#InfinitiM35h

Infiniti focused on improving the M35h’s fuel economy and CO2 emissions for its 2012 model year, considering the performance aspect of the M35h are  fine.

Late last month, Infiniti released a video showing off what was crowned the World’s Fastest Full Hybrid, the M35h. In that video, Infiniti pitted the M35h against the Porsche Panamera Hybrid in order to show off its acceleration skills.

Even though the clip that was released back in January was barely over a minute and a half long, it’s amazing all the preparation work, setup, and equipment that was involved in filming what seems to be a fairly simple video. Infiniti has now released a behind-the-scenes clip showing off just what it took to make the video of a Guiness World Records setting car.

The Infiniti M35h hits 100-mph in 11.54 seconds and can run the quarter mile in 13.41 seconds.

And yes, that is a Mercedes-Benz ML carrying the gear. It’s pretty common to see outside advertising agencies that film these ads to use camouflaged MLs to carry the gear. There was one that was used at the Scion FR-S commercial too, that was recently shot in Northern California.

Check out the behind-the-scenes video below:

Chances are a burnout is pretty far from the picture when you think of a hybrid, but in this case speed is the name of the game.

Last friday we posted a story about a teaser video featuring the Porsche Panamera S Hybrid titled “World’s Fastest Full Hybrid,” but just when you thought the message was clear, an Infiniti M35h showed up in the shiny Porsches’s paint. Well, it’s official: the M35h is faster than the Porsche, meaning it’s the fastest accelerating hybrid in the world.

Just when we thought Audi had a headlock on the cheeky advertising niche, Infiniti jumped up to prove that they too could pull sneaky shenanigans over the competition. The teaser video turned out to be the first little bit of the full clip which, not surprisingly, showcased Infiniti spanking Porsche in a heads up race.

The video is a dramatization, though reading the small print reveals that the company did have Guinness World Redords there to keep things fair. In the end, the M35h scored a 13.41-second quarter mile, though there was no small print to show how Porsche fared. We get verification that Infiniti won the race, though the video isn’t a trustworthy source of the margin of victory.

Regardless, the M35h gets an impressive 39 mpg while managing to hit 60 mph in just 5.9 seconds. That beats the Porsche’s maximum 30 mpg highway by a big margin, meaning the Infiniti takes a win in both columns, something all but the most brand-loyal customers will likely be concerned with. On top of that, opting for the Infiniti, which starts at $53,700 means room in the budget to buy a couple of new economy cars for the kids, versus the $95,000 Porsche price tag.

That said, you should make up your own mind. Watch the video below.

And the world’s fastest hybrid is? The Porsche Panamera Hybrid S? Sure… that sounds believable, especially after watching the teaser video below. But wait…

The hybrid Porsche sedan isn’t the only car in the clip below. Watch carefully at the 0:15 mark and you’ll see the reflection of another car in the Porsche’s shiny paint. Why yes…. that is an Infiniti M35h.

Infiniti already pulled a stunt in the UK to promote the M35h as the world’s fastest accelerating hybrid, but since then Porsche has released its new 380 hp gasoline-electric sedan with a claimed 0-60 time of 5.7 seconds.

So which car is actually faster? You can check back on January 23rd to find out.

Consumer Reports recently compared four luxury sedans in the January issue of the magazine, pitting the Audi A6 against the Infiniti M35h, Mercedes-Benz E350 BlueTec and Saab 9-5, with the refreshed A6 receiving an overall test score of 93, tying Infiniti’s M37 at the top of the charts. The previous generation A6 had scored a disappointing 79.

Infiniti already claims the new M35h is the world’s quickest hybrid with a 0-62 mph time of 5.5 seconds. Now the Japanese luxury automaker can add one more performance credential to the car’s list: the Guinness World Record for the fastest hybrid.

Infiniti‘s first hybrid, the M Hybrid luxury sedan, will go on sale March 16th, priced from $53,700. Also available with two gasoline-only engines, the M sits atop the Infiniti lineup as the brand’s flagship sedan.

The 2012 Infiniti M35h Hybrid, the brand’s first hybrid vehicle, has been rated at 27 mpg in the city and 29 mpg highway, while returning 350 horsepower from its V6 engine.

Infiniti brought out their new M35h, a hybrid version of the M sedan, packing a big V6 motor and the ability to hit 40 mpg on the highway. With 360 horsepower and a 7-speed automatic transmission, the M35h can get up to highway speed quickly, and can even cruise as fast as 62 mph on electric only power.

Infiniti still doesn’t have much of a presence in Europe, but the brand it looking to continue to grow thanks to a strong lineup of sport-oriented luxury models on one side, and an expanding hybrid and EV initiative on the other. The latest addition to the Infiniti lineup, the M35h, has plenty of potential with a strong combination of luxury, performance and fuel economy.

Infiniti will officially debut the production version of the M35 hybrid at the LA Auto Show later this year and it’s likely to be followed by more hybrid models from the Japanese luxury automaker. According to an Automotive News interview with Ben Poore, VP of Infiniti, Nissan’s luxury arm is currently studying what other models could use the hybrid setup.