#Kubang

Maserati wants to broaden its reach into new market segments which means venturing beyond its two core models — the Quattroporte and GranTurismo.

Maserati is letting a few more details out of the bag in regards to its upcoming sedan and the brand’s first SUV. 

This years Beijing Auto Show marks the final stop for the Maserati Kubang SUV concept, as the next time we see the Maserati SUV, it will be in production form. 

Let’s hope this alliance will bear better fruit this time around, as Maserati is set to unveil their Kubang SUV concept at the North American International Auto Show in Detroit next month.

Maserati gave us our first look at its upcoming Kubang SUV at the Frankfurt Motor Show. It didn’t make out Top 10 list of show reveals. Not even close. While an excellent idea and vital for the survival of the brand, other than from straight-on, the luxury truck just doesn’t look right.

Perhaps the SUV’s biggest issue is that it’s hard to live up to designs as beautiful as the GranTurismo. Still, we expect more from an Italian automaker.

Based on the response there’s hope Maserati will re-jig the Kubang’s look. No official production details have been given, but with the car based on the same platform as the 2012 Mercedes ML (and Jeep Grand Cherokee), there’s little doubt it could hit dealers within a year.

To help keep interest alive, Maserati has released a video of the Kubang, some of which displays terrible CGI. But with added dimensions, is your opinion of the Kubang any different?