- Alfa Romeo
- Aston Martin
- Land Rover
Fulvia. Delta Integrale. Beta Montecarlo. There are some of the storied nameplates a car enthusiast normally associates with the Lancia brand. Now those models will be joined by some less illustrious names, like the Sebring and PT Cruiser if Fiat’s newest scheme comes to fruition.
Chrysler had previously announced that a selection of Fiat-based compact cars was slated to hit the market in early 2012. But in a sign of rapid progress at Chrysler (or anxiety over the supposed apocalypse), CEO Sergio Marchionne said in a conference call that work on the vehicles is advancing sooner than the company anticipated, and it should appear in the fourth quarter of 2011.
Fiat will cut u to 5,000 jobs at its Italian plants by moving production of several Alfa Romeo models to North America. According to a report by Automotive News Europe, the cuts will affect three Italian plants. Parent company Fiat hasn’t released the specific details, but it is expected that the models slated to be built in North America are the 159 replacement, 166 replacement and a new mid-size crossover.
With little more than a new grille and badging, Chrysler is displaying a possible future hatchback model at the Detroit Auto Show. With little else new other than some facelifted models for 2010, the unnamed Chrysler hatch stays true to the premium outlook that the Fiat-controlled company has for the brand. The large five-door hatch is sold in Europe under Fiat’s Lancia brand as the Delta.
Contrary to previous reports that Chrysler will not present any new models at the Detroit Auto Show in just a few weeks, there is now word that the struggling U.S. automaker will show a new car based on a Lancia platform. The Lancia badge is a sub-brand under Fiat, which now runs Chrysler.
After several rumors and reports, Chrysler has now confirmed that the Dodge Ram will be spun off into its own brand with the appointment of two individuals. Fred Diaz Jr., formerly Director of the Denver Business Center, will now head up the RAM brand, while Ralph Gilles will take over at the helm of the car brand. Gilles will also continue to run the product design department at Chrysler Group.
“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge RAM Brand and the Dodge Car Brand organizations,” said Chrysler and Fiat CEO Sergio Marchionne. “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand.”
Within this new corporate structure, Marchionne also appointed a new Chrysler brand CEO; Olivier Francois, who comes from Fiat’s Lancia Brand and will continue in his position there as well.
Official release after the jump: