Laura Soave Out, Timothy Kuniskis In At Fiat North America

Rumors have been swirling for quite some time now that Laura Soave, arguably the person responsible for bringing Fiat back into the U.S. market, would be replaced as the head of the Fiat brand in North America. Well the news is official now, with a press release being sent out moments ago confirming Soave’s exit and Timothy Kuniskis taking her place.

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Fiat 500 Sales Missing Targets, Chrysler Blaming Marketing Strategy

Sales targets for the Fiat 500 were set at an ambitious 6,000 units per month, and surprise surprise, the car isn’t meeting them. This might be due to the fact that it’s a subcompact, foreign branded car in a market where gasoline is (relatively) cheap and large vehicles reign supreme. Or it could be the fault of your marketing agency, if you ask Chrysler.

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Fiat Shares Drop In Italy As Automaker Looks to Miss U.S. Sales Targets

Shares in Fiat fell on Tuesday as a result of reports that North American sales of the 500 would fall short of the company’s target.

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Fiat 500 Buyers Prefer Premium Trim Levels, Plenty of Options

American consumers buying the Fiat 500 are choosing pricier packages and customized options. The mid level Sport ($17,500) model accounts for almost half of the model’s sales in the first five months of the Italian brand in the U.S.

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