Lexus LS Unveil Event Video Released

We already told you about the Lexus LS unveilling dubbed ‘Laws of Attraction’, and now Lexus has released a video of the event, packed with all the glitz and glamour a person would expect from a celebrity-attended, Lexus flagship-vehicle unveiling.

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Lexus Re-Creates Champagne Glass Stunt 21 Years Later [Video]

To launch Toyota’s luxury brand in America, Lexus‘ brilliant marketing team made a now infamous commercial with an LS400, a dyno and a fine collection of champagne glasses. Over two decades later, an avid Lexus enthusiast tried to reenact the ad with his own LS460. Unfortunately his video had some very different results with the champagne glasses tumbling freely and shattering on the ground.

Now most companies wouldn’t even have been aware of such a stunt by one of their customers, but Lexus is on top of what’s going on online, especially if it might adversely affect the brand. So the automaker responded by pulling in their own 2011 Lexus LS460 (as well as a 1990 Lexus LS400), stacked up the champagne glasses, fired up the amateur video camera and proved to the world it can be done… it just has to be done right.

The key for it to work correctly is to ensure that the glasses are leveled when placed on the hood. Both vehicles were revved at a standstill to over 4000 rpm, and both vehicles were left unscathed as the glasses didn’t budge. Kudos to Lexus for engaging its customers in a casual fashion – proving it wasn’t some big dollar production.

Make sure to check out the video after the jump:

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Lexus Concedes Luxury Car Sales Title Due To Earthquake

Nearly 5 months in to the calendar year, Lexus has admitted that it will not be able to sustain its lead in the luxury car sales race, due to tight supplies of vehicles and parts from Japan.

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Wald Rolls Out Black Bison Edition Tuning Package for the Lexus LS

Hot on the heels of their Tokyo Auto Salon showing, Wald International has released a Black Bison Edition styling package for one of Japan’s top luxury sedans, the LS series from Lexus. To show off their new kit, Wald chose to use an LS600h as their demo vehicle, but promises that the Black Bison Edition is compatible with the LS460 and even the LS long wheelbase model.

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Lexus Driving Simulator On Display In New Commercial

Lexus‘ giant egg-like monolith isn’t some weird monument to quality control or reduced NVH. The big white orb is actually a very advanced driving simulator, complete with an LS460 that can rotate 360 degrees. Giant screens can simulate a wide variety of conditions so Lexus test drivers can perform tests in a safe environment with no physical consequences.

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Toyota Recalls 11,500 Lexus LS460 Models For Steering Defect

When it rains, it pours, as Toyota knows all too well. As if their spate of problems wasn’t enough, fate seems to be pouring even more salt in their wounds, as the company has been forced to recall their flagship Lexus LS460 sedan due to a steering defect in the Variable Gear Ratio Steering system. Toyota says the issue is both mechanical and software related.

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Consumer Reports Announces 10 Best List

For a car to be a top pick it must have ranked at the top of its class in an overall test score, which includes 50 individual tests. A Car must also have an average of better predicted reliability rating and must perform “adequately” in safety tests by the NHTSA or IIHS. Consumer Reports also stipulates that for any car to be a top pick it must have stability control (ESC).

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