#Lincoln

Welcome to 2014! Apparently in Chinese Astrology it’s the year of the “wood horse” but let’s hope this timber pony can canter away and carry the auto industry to continuing sales success. Which brands drove away with buckets of cash and which ones took a tumble down the stairs? Let’s take a peek at last month’s showroom winners and losers.

The 2015 Lincoln Navigator will make its official debut in a little over a week during the Chicago Auto Show, but Ford’s would-be luxury brand is showing the new country club special in advance of its Windy City premier.

Just a few hours after Lincoln teased the 2015 Navigator, a photo popped up on Twitter that shows off the front end of the new SUV. 

Despite dismissive comments about its cross-town rival being made in the past, Cadillac wants to set the record straight on Lincoln.

The 2015 Lincoln MKC’s ordering guide has been leaked, revealing that the 2.3-liter EcoBoost engine will provide 21 mpg in the city and 27 mpg on the highway in all-wheel-drive form. 

Lincoln has announced that the 2014 MKX will introduce a tree-based alternative to fiberglass for its interior parts.

Lincoln’s new small MKC crossover will start at $33,995 when it arrives in dealers next year.

Cadillac’s vice president of global design, Ed Wellburn, says that he doesn’t consider Lincoln to be a direct competitor to his brand. 

Lincoln has issued a recall for the MKZ Hybrid due to a transmission fault that could cause the car to roll away when it is parked.

Lincoln is diving into a new segment with the second of four products that are meant to reinvent the brand, the MKC, which is based on the Ford Escape and will be company’s first compact crossover. 

In case you haven’t heard the news, J Mays is retiring from Ford. As group vice president and chief creative officer of Blue Oval design he’s kind of a big deal. But that’s not the extent of his achievements. Mays’ automotive career spans more than three decades with tenure at companies far beyond the one headquartered Dearborn, Mich.

Lincoln is looking to travel from obscurity to relevance with a single product: the MKC.

Lincoln is launching a marketing campaign today aimed directly at rivaling Lexus products. 

Chevrolet and Ford continue their dominance at the top of the social buzz report with the two American automakers generating the most online conversations in August.

Lincoln is probably still a decade away from regaining status as a true luxury brand according to a high-level Ford executive.