Feature: GM's EAssist Hybrid Bet Doesn't Pay Off

Currently available on three models, GM’s eAssist technology is a product and packaging gamble the automaker has made that does not appear to be paying off. While the first two Buick models to receive the mild-hybrid system received modest praise, the new Chevy Malibu Eco has drawn so much criticism it was recently named “the most disliked vehicle of 2012” according to Fortune magazine.

The impact of that title, not to mention all the bad press that’s led up to it, can’t be understated. The reputation, and sales, of an entire lifecycle of Malibu models (the Malibu being one of GM’s largest volume products) is hanging in the balance.

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2013 Chevrolet Malibu Eco Earns Top Safety Ratings From NHTSA and IIHS
The 2013 Chevrolet Malibu Eco is the first and only midsize sedan to achieve top rankings in NHTSA safety tests, as well as make it onto the IIHS top safety pick list. 

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Chevrolet Malibu Eco, Hyundai Azera, Toyota Prius C Added to IIHS Top Safety Pick List

Three new cars have been added to the Insurance Institute for Highway Safety’s (IIHS) top safety pick list, an award which is bestowed on vehicles that receive the top ratings in all crash tests performed.

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