- Alfa Romeo
- Aston Martin
- Land Rover
MINI has launched a new marketing campaign entitled ‘Manualhood’ which celebrates the manual transmissions found in the hardtop, Clubman, convertible, and Countryman. MINI is hoping to entice even more manual-friendly buyers into showrooms that feature a full line of vehicles offering manual transmissions.
Back in 2009; when the US economy collapsed following a housing market meltdown and many Americans lost their jobs, Hyundai launched a new marketing campaign ‘Assurance,’ which included a Job Loss Protection clause, that promised buyers their money back on a new car if they lost their jobs.
It’s time to put on your thinking caps, because Toyota wants you to do some serious thinking. In the automaker’s newest marketing campaign, they want you to tell them what the plural of Prius should be.
This campaign comes after the introduction of the new Prius V at the Detroit Auto Show, and the announcement of the Prius C Concept, that is set to take the Prius further down-market with improved fuel economy – not to mention great looks. When added to the current Prius and the Prius Plug-In Hybrid, the family of hybrids is about to total four.
The commercial is fun to watch and puts us in mind of the retro “School House Rocks” educational shorts that would distract us from Saturday morning cartoons in the ’70s and ’80s. Toyota has a head-scratcher on their hands. Now that the Prius line has expanded, what do you call more than one of these cars? The grammatical implications of this debate could be huge, so Toyota wants you to weigh in on what it should be. Should it be Prii, Prium, Priuses, Prien, or is it just Prius?
Vote for your pick here, and watch the commercial after the jump – you won’t be able to get the song out of your head for the rest of the day.
The experience starts in the showroom, where kiosks play Fiesta Movement videos and act as photo booths for new owners. But it doesn’t end there. New owners will get an interactive USB that is pre-loaded with an audio tutorial explaining the Fiesta’s features and how to use them.