Geneva 2010: MercedesSport Individualization Program for the New E-Class

Debuting for the first time at the Geneva Auto Show is a line line of OEM accessories from Mercedes-Benz. Titled, MercedesSport, the individualization program includes parts and accessories, both aesthetic and performance-oriented. With Mercedes already offering AMG packages for many models, this expands a new line of parts to more models and allows Benz owners to shop a la carte, rather than have to purchase the whole, pricey AMG package.

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Geneva Preview: MercedesSport Individualization Program Lets Benz Owners Add Personality

Mercedes is continuing to put the focus clearly on its E-Class lineup and is preparing to launch a new MercedesSport line of individualization parts and accessories for these newest models at the Geneva Auto Show. More “show” than “go” these new parts are aimed at those who like the sporty high-performance AMG look, but who aren’t willing or just don’t care to cough up the extra cash for a big beefy motor.

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