Mitsubishi, Vauxhall Pull Advertising From News Of The World

Following in Ford’s footsteps, Mitsubishi and Vauxhall have also pulled their ads from News Of The World, in response to the tabloid’s phone hacking scandal.

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Car Theft Fail: Mitsubishi Thief Leaves Driver's License In Showroom

A man in Sydney, Australia nearly got away with a stolen Mitsubishi Lancer—if he hadn’t left his driver’s license behind. D’oh!

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Mitsubishi Plans Electric Versions Of Three Vehicles

Contrary to public belief,  Mitsubishi still sells cars in America. And the company is hard at work on hybrid technology: they are planning to sell three electric versions of their vehicles: the i-MiEV, the Outlander, and the Outlander Sport.

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Mitsubishi May Sell Electric Versions of Larger Cars

The i-MiEV electric mini car has only just gone on sale in North America but already Mitsubishi is looking to expand its offering of EVs.

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Eaton Superchargers Takes Aim At Turbos

Traditionally, the most effective way of combining performance and fuel economy is via turbocharging; the idea being that using exhaust gas to produce boost and hence greater air volumes, results in the driver having performance on demand.

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Mitsubishi Travels Bolivia's Death Road [360 Degree Video]

Forget the Nurburgring. Those in search of the ultimate driving thrill know that you can’t top Bolivia’s Yungas Road. This narrow, winding path runs from the city of La Paz to Coroico and its treacherous terrain, poor weather conditions and steep cliffs claim 100 lives a year. As a result it has earned the dubious title: Death Road.

As part of a clever (and ballsy) marketing stunt, Mitsubishi recently drove the Death Road in its new Outlander and Outlander Sport models, bringing along a 360 degree video camera to document the treacherous excursion to help document the trip.

They’ve created a web page to promote the two vehicles with plenty of interactive features so you can come along for the journey.

Travel along with the Mitsu crew at www.mitsubishicars.com/dangerousroad and check out the promo video after the jump:

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Nissan and Mitsubishi Sign Joint Venture for Minicar Business in Japan

After a preliminary announcement was made in March, Japanese automakers Nissan and Mitsubishi have today revealed initial details of a new minicar joint-venture.

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Mitsubishi Interested In Electric Formula 1 Cars

The president of Mitsubishi, Osamu Masuko, is “very interested” in producing electric Formula 1 cars, with an eye to mutually compatible technology with their road cars.  The governing body of Formula 1, the Federation Internationale de lÀutomobile, announced this month that it is working with representatives of the European Commission to develop a racing series for electric vehicles.

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Mitsubishi Eclipse, Endeavor To Die In August

Mitsubishi is killing both its Endeavor crossover and Eclipse coupe and convertible due to slow sales, with both vehicles scheduled to die off in August.

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New York 2011: Mitsubishi I Electric Car Priced At $20,490

The Mitsubishi i electric vehicle will start at $20,490 after a federal tax credit, coming in at nearly $5000 less than a Nissan Leaf.  The $20,490 sticker price is for a base ES model, while the upgraded SE trim with an 8-speaker 360 watt stereo, leather wrapped steering wheel, 15″ alloys and fog lamps will cost $22,490.

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2015 Mitsubishi Evo Previewed With I-MiEVO Electric Sports Sedan

Behold the future of the Mitsubishi EVO. April Fools!

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Mitsubishi I Grows In Size For U.S., More Suited To Highway Driving

Mitsubishi‘s diminutive i electric vehicle is undergoing some fairly substantial changes when it makes its debut on our shores, the most significant being a slight increase in length and a 5 inch bump in width, with the extra size added to help the car feel better during high speed highway driving.

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Mitsubishi Evo Resurrected, Future Versions Headed in a 'Different Direction'

Reports of the Mitsubishi Lancer Evo’s death have been greatly exaggerated. After the unsurprisingly angry backlash the company received from its fanbase, Mitsubishi has apparently reversed its decision to kill its flagship rally fighter.

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Japanese Auto Plants To Face Parts Shortages

Japanese auto makers have been scrambling to assess the impact of the recent natural disasters on their supply chains, as North American production facilities face potential harm, as Japanese factories have begun suspending production in the face of a series of catastrophic events.

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Honda, Toyota, Nissan, Donate $3.75 Million Each For Earthquake Relief

Japan’s three largest automakers announced that they will donate $3.75 million each for earthquake relief. Honda says it will donate 1,000 power generators (a product made by the company) as well as 5,000 gas canisters, while Nissan is considering the donation of vehicles, provisions and medical supplies. Toyota also said that it is investigating such a move.

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