New York 2010: Mitsubishi Outlander Sport Debuts With High Expectations


Already shown in different markets with different names, Mitsubishi has now revealed what it will call the Outlander Sport for the North American market. A compact crossover, slotting in under the current Outlander model, the new Outlander Sport is a different vehicle (and not just another trim level), with its own unique style. Interestingly, however, it does ride on the current Outlander platform and actually boasts the same overall wheelbase, even though it is roughly 15-inches shorter in length. The reduced size, therefore, has come from the overhangs, making the Outlander Sport inherently more exciting to drive.

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Mitsubishi Outlander Sport to Debut at NY Auto Show

Next week Mitsubishi will launch a new compact crossover in North America called the Outlander Sport. Already unveiled in Japan (as the RVR) and in Europe at the Geneva Auto Show (as the ASX), the new crossover gets yet another name for North America. We have to wonder what the marketing folks at Mitsu are thinking with all these different names, and why they would want to confuse customers with the Outlander Sport name – considering Mitsubishi already sells the Outlander and the Outlander GT (which are completely different models).

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Ralliart Closure Won't Affect Present or Future Mitsubishi Models

After Japanese Mitsubishi-tuner Ralliart announced early this morning that it would shut its doors for good, Mitsubishi wants to clarify that the closure will not affect Ralliart branded Mitsubishi models sold in the United States. According to PR boss Maurice Durand, Ralliart vehicles will continue to be produced and, “this doesn’t mean there won’t be any future Ralliart vehicles either.”

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Mitsubishi-Tuner Ralliart Closing Its Performance Doors [Updated]

[*UPDATE*] Since the announcement below, we have talked with Mitsubishi USA PR boss Maurice Durand, who assured us that none of the changes will affect Ralliart products in the United States, or likely elsewhere in the world. Durand explained that the Ralliart subsidiary in Japan that makes high-performance and racing products will close its doors, but that that part of the company is separate from the rest. Mitsubishi licenses the Ralliart name to different companies in different markets and while those markets that rely on the Japanese Ralliart products will now need to find a new supplier, in many markets the Ralliart products were already supplied by other outside tuning companies.

In addition, Durand commented that Ralliart vehicles will continue to be produced and that, “this doesn’t mean there won’t be any future Ralliart vehicles either.”

While the news certainly is sad for hard-core JDM tuners, the decision was an economic one as Durand admits, “There just isn’t much of a market for elite high-performance products, especially in Japan right now.” [*UPDATE*]

Mitsubishi-tuner Ralliart has announced that as of April 1st it will close its doors, effectively ceasing operations. In a statement released on the Ralliart website, company President Masao Taguchi blamed the recent economic downturn.

“Because of the sudden change of economy situation since the year before last, the business circumstance surrounding our company radically became worse and so, this time we have reached the conclusion that we Ralliart Inc., would scale down our business activities as of the end of March 2010. Along with the scale down of our business activities this time, we would cease the following business and operation which we have done so far. We would like to express our sincere apology to all of customers though we would make you much inconveniences.”

Ralliart’s shut down will mean that the tuner, so closely associated with Mitsubishi, and which currently works with Mitsubishi to produce several Ralliart models, will cases supporting its motorsports customers, stop development of new products and terminate communications of new products and news via its website. It is not clear if Mitsubishi will no longer offer Ralliart models or if the Japanese automaker intends to continue Ralliart products as part of a new internal part of the company.

Say it ain’t so.

Official release after the jump:

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Geneva 2010: Ralliart Model Shows Exciting Possibilities for Mitsubishi Colt's Return to America

With Mitsubishi set to bring back the Colt to North America in the near future, we really hope a Ralliart model is also in the plans. While at the Geneva Auto Show we stumbled across such a car and just had to share it.

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Geneva 2010: Mitsubishi ASX (Outlander Sport) Debuts in Geneva

Mitsubishi displayed the new ASX at the Geneva Auto Show. Leaked photos made their way online last week but we’ve got live images of the crossover, expected in North America as the Outlander Sport.

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Leaked: Mitsubishi ASX (Outlander Sport) Images Emerge Ahead of Geneva Debut

Images and details of the new Mitsubishi ASX (to be called the Outlander Sport in North America) have leaked online before the car’s Geneva Auto Show debut next week. Several images of the Japanese version of the car have already appeared online (with the ASX called the RVR in Japan), but these photos clearly show a European model.

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Leaked: Mitsubishi RVR Brochure Gives Detailed Look at Upcoming Compact Crossover

Thanks to a tip from AutoGuide reader Peter Ms we have plenty more photos and some additional information on Mitsubishi’s upcoming compact crossover. The new model will debut at the Geneva Auto Show in March and is expected to arrive shortly thereafter in North America, slotting in underneath the Outlander in the Japanese automaker’s lineup. A leaked brochure for the new CUV, called the RVR in Japan and the ASX in Europe, gives a more detailed look at the CUV.

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Report: Mitsubishi Looks to Double Sales in Three Years

Mitsubishi aims to double its sales in the U.S. in the next three years, says Mitsubishi North America Executive VP John Koenig. Last year the Japanese automaker sold just 53,986 vehicles in the U.S., down alarmingly by 44.5 percent compared to 2008. While the recession did hurt the automaker considerably, Koenig believes that much of the loss can be attributed to a heavy focus on fleet sales and a perceived brand instability, with reports that the company would pull out of the U.S. market.

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Report: Mitsubishi EVO XI Will Be a Plug-in Hybrid

Mitsubishi’s next generation EVO will be a plug-in hybrid. Yup, according to a recent report by Motor Trend, a source inside the company has confirmed the rumors that the EVO XI is going green.

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Geneva Preview: Mitsubishi ASX Compact Crossover to Debut in March

Mitsubishi has announced that it will officially introduce an all new compact crossover at the Geneva Auto Show. Called the ASX for the European market, it will be sold as the RVR in Japan and is expected to be offered in North America in late 2010 as a 2011 model, slotting just below the recently redesigned Outlander.

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Tokyo Auto Salon 2010: HKS Kansai Service Alive and Well

HKS Kansai Service, a workshop in Japan that is part of the HKS group, had an impressive display of vehicles and products showing off their tuning prowess. Included among them were a previous-generation Skyline R34, a brand new R35 GT-R and EVO X. And let’s not forget the least of the cars on display, a tricked-out Suzuki Swift. HKS is sure to be planning parts for subcompacts like this, with news that Mitsubishi is planning to bring the Swift to North America.

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Report: Peugeot Citroen Looking to Buy Mitsubishi

Europe’s second largest automaker, French company PSA Peugeot Citroen, is considering purchasing Japanese automaker Mitsubishi Motors. News of the possible purchase comes from Nikkei English News, and had Mitsubishi’s shares up 13.4 percent in overseas trading.

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LA 2009: Mitsubishi Introduces GT Model to Outlander Lineup

First shown in concept format the New York Auto Show earlier this year, Mitsubishi has just officially debuted the new 2010 Outlander GT compact crossover at the LA Auto Show.

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LA 2009: Mitsubishi Shows Off Hybrid Capability With PX-MiEV Crossover Concept

One of the few remaining Japanese automakers without a hybrid vehicle in its lineup, Mitsubishi brought its new Concept PX-MiEV to the LA Auto Show to let Californians know that it too has the capability and is considering its options. First unveiled at the Tokyo Auto Show the PX-MiEV name combines the automakers “MiEV” nomenclature, which stands for Mitsubishi innovative Electric Vehicle, with a new “PX” designation, which stands for Plug-in Hybrid Crossover.

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