Mitsubishi Forging Ahead With Global Car, Regional Differences Will Be Minor

Designing a single car for the entire world is a tough proposition. No matter how hard engineers strive towards a unified design, concessions must usually be made, particularly with regards to engine and gearbox choices. Other instances have called for variations in size to suit regional tastes.

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Nissan, Mitsubishi Announce Mini-Car Joint Venture

Japanese automakers Nissan and Mitsubishi today announced partnership that will see the two companies work together on a mini-car project. The joint venture brings together the struggling Mitsubishi Motors with the more successful Nissan brand.

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Mitsubishi Appoints News North American President and CEO
Mitsubishi has been in the news quite a bit lately, mostly to do with the rumors that the Lancer Evolution is to be killed off by 2013. Those rumors also suggested that Mitsubishi will now focus their energy on hybrids and full-electric vehicles.

Now comes the news that Mitsubishi North America has a new President and CEO, to perhaps get things back on the right track. Yoichi Yokozawa will take the helm from Shinichi Kurihara as of April 1, 2011. Kurihara will be returning to Japan to continue working for the company.

Yokozawa is not new to the company either, having already served 13-years with Mitsubishi, which included heading the brands European board.

Yokozawa has worn many hats within Mitsubishi and we wish him all the best for the future. And Mr. Yokozawa if you’re listening, don’t kill off the Evo.

Press release after the jump:

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Mitsubishi Evo to Compete in SCCA World Challenge Series in 2011

The Mitsubishi Evo might be slated for the history books, but a few folks out there intend to send it off with a bang.

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Car Salesman Turns Himself In After Test Drive Ends In Death

A Landisville, Pennsylvania area car salesman turned himself in to police after a customer test drive of a Mitsubishi Lancer ended with a passenger’s death.

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Mitsubishi EVO Gets the Axe, No Replacement Planned Says Mitsu Product Boss

The Mitsubishi Evo series will not continue into its eleventh model, says Gayu Eusegi, global product director. He may as well have kidnapped Santa, in the minds of rally fans everywhere.

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Geneva 2011: Mitsubishi Concept Global Small Car Proclaims to Be a Better B Car

If there’s one letter that represents Mitsubishi‘s new global small car concept, it’s not B, but ‘e’. While a B-Segment (or subcompact) car, Mitsubishi touts the vehicle’s “e-compact” characteristics, with the e standing for everything from efficiency, to engineering, to economies, to export, to electric.

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Mitsubishi To Dump Eclipse, Endeavor, Build Global Products

Mitsubishi‘s American plant will transition from making less-than-thrilling cars like the Eclipse and Endeavor SUV to producing vehicles for the global market.

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Mitsubishi Colt To Take On Ford Fiesta, Debut In Geneva

The Mitsubishi Colt is one of the oldest nameplates in the compact car market, having been sold across the globe in fairly substantial numbers. While North Americans missed out on the previous incarnation, the Colt was well regarded as a practical and inexpensive subcompact that was also a competent driver’s car.

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Mitsubishi Planning to Build Lancer-Based Models in the US, Axe Galant and Eclipse

The future of Mitsubishi in America is tied very closely to its production facility in Normal, Ill. Having suffered significantly in the market over the past several years (sales for 2010 were just 55,683 units compared to 345,111 in 2002), the Japanese automaker is planning a shakeup.

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VIDEO: What Not To Do At A Track Day

Toronto Motorsports Park, a former airfield that was converted into a 2 mile road course featuring 14 turns, is a great track for novices to dabble in motorsports. The speeds aren’t high enough to obliterate you in a crash, and the 14 turns will challenge a beginner, despite the lack of elevation changes.

TMP’s biggest downfall is the fact that they will rent the track to anyone, and many car clubs take advantage of their affordable rates to host their own lapping sessions. From the looks of it, the incident in the video above took place at one of the uber-cheap afternoon sessions, and was likely hosted by a club with an appalling disregard for professionalism and safety standards.

The driver of the Mitsubishi Lancer Evolution seen in this mercifully short clip should never have been let on the track to begin with. The driver has no helmet and is wearing shorts, a t-shirt and sandals. But hey, he is wearing a Cosworth flatbill and super-dope driving gloves, so that’s got to count for something.

Common courtesy at TMP dictates that on the front straight, drivers passing slower traffic should give a wide berth and then come back to the racing line as they set up for Turn 1. Instead, the EVO driver came within a pubic hair’s distance from the driver of a Mark II Golf, cut back in, and proceeded to barrel down the straight away and into turn 1, a long, sweeping 120 degree right-hander. Drivers can easily hit 120 mph on the straight away, requiring a ton of speed to be scrubbed off before Turn 1.

Instead, our hero keeps his foot buried to the carpet and only starts braking mere feet before the apex – while steering the car with one hand! The results are predictable, and the EVO makes a glorious exit onto the grass, all while the cameras are rolling.

The Youtube description of the video claims that the brake fluid had “boiled”, causing him to lock the brakes and crash, but we don’t buy that at all. The EVO pilot should have spent money upgrading the driver – and safety equipment – rather than his car.

[Source: Bang Shift]

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Mitsubishi Developing All Future Cars With Hybrid And EV Capability

Hot on the heels of Mitsubishi’s joint venture announcement with Nissan comes word that the Japanese conglomerate is developing all of their future products with the ability to use hybrid or electric drive technology.

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Nissan, Mitsubishi, Expand Business Alliance

Nissan and Mitsubishi announced a new joint venture today, notably involving a minicar project that will see Nissan’s engineering prowess and Mitsubishi’s small car expertise utilized in to give greater market share to both companies in markets outside North America.

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Mitsubishi Global Small Car Revealed in Design Sketches; Is This the New Colt?

Mitsubishi has just announced a new global small car that could turn out to be the next Colt. Currently Mitsubishi sells the Colt in major markets like Europe and Japan, competing in the popular sub-compact segment. The Colt has also been long-rumored to make a return to North America, where the small car segment has been growing in popularity with new models like the Fiesta and Mazda2 launching just this past year.

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Proton Expands Product Portfolio With Rebadged Lotus Europa, Mitsubishi Evo
Malaysian car company Proton, which normally only makes boring econo cars, is set to make some vehicles that will excite enthusiasts. However, these cars aren’t exactly Proton originals.

First up is the Lekir, which is essentially a Lotus Europa dressed up in re-altered clothes. Lotus (which is owned by Proton) had recently discontinued production of the unloved Europa in favor of the new Evora, so it can easily start building its old model for its parent company. This will allow Lotus to sell more vehicles and will in return bring in some much needed enthusiasts to Proton dealers. Also, since Proton has a much larger international distribution network, the Europa could finally see the success it never had.

When the Lekir hits the showroom, it will feature either a 1.6-liter pr 2.0-liter turbo charged four-cylinder engine, the latter producing about 220-hp.

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