#ModifiedYaris

It’s not even for sale in North America yet, but over in Japan they’re already hard at work modifying the all-new Toyota Vitz – sold here as the Yaris.

With plenty of other blinged out rides at the 2010 SEMA Show, Toyota‘s Yaris GT-S Club Racer is a refreshing change of pace. There’s no big stereo system in the trunk, and it doesn’t make 500-hp. Instead, it’s a purpose built track car that’s not only ready to do battle in SCCA competition, but has already done so.

The Toyota Yaris was voted as the 2010 Best Overall Value of the Year. V-A-L-U-E, not F-U-N. But hey, who is to stop crazy enthusiasts from turning it into fun? Much like the Honda Civic Hatchback from say 1995, the Yaris wasn’t meant to be turbocharged, or taken down the quarter mile. It was meant to be a nice, cost-effective and fuel-efficient vehicle that could get you from point A to point B without looking too funny. But now we’re staring at a 12-second Toyota Yaris that boasts over 350-hp. Say what?

Toyota actually bothers to spell out in its press release on the Hard Kandy Yaris, that it is aimed at attracting the attention of female buyers. We kind of thought the pink and white interior and exterior was a bit of a give away, but…. whatever….