- Alfa Romeo
- Aston Martin
- Land Rover
From the Porsche European Delivery Program to the Master Italian Lifestyle Maserati Driving Experience, European automakers go the extra mile to make customers feel special.
Bentley turned to the skies to make its new Continental V8 debut one to remember out in Germany. The new 4.0L V8 Continental GT coupe went flying (literally) above downtown Munich thanks to a very sturdy harness and excellent helicopter pilot.
Obviously a marketing and publicity stunt more than anything else, Bentley also needed a way to beat the traffic jams in order to get to the SkyLounge, a glazed bridge between two skyscrapers. The fashionable SkyLounge is where an exclusive Bentley Continental V8 launch party was held with 300 VIP guests, and of course the car was the guest of honor.
“A dramatic car got the debut we felt it deserved and we took a little bit of our inspiration from Bentley’s iconic ‘Winged B’ emblem. On a practical level the helicopter was the fastest way to get to the rooftop podium,” said Klaus Becker, General Manager of Bentley Munich.
Of course the cynic in us has to wonder how badly this could have gone for Bentley if someone had forgotten to tighten something.
Check out the video after the break.
World War II jokes aside, the French and the Germans are joining forces this time…and for powers of good. BMW and PSA Peugeot Citroën plan to invest 100 million Euros and the efforts of 400 employees into developing hybrid technology, to be shared by both brands.