#NOSEnergyDrink

Admittedly, the motorsport of drifting is a strange one. Those not passionate about it, roll their eyes at it while the general population complain about the noise it makes.

Well that surely didn’t take long. A 2010 Nissan 370Z that was built by Chris Forsberg Racing in conjunction with NOS Energy Drink debuted at the E3 Expo this year and marketed as a giveaway car. And just like that, the winner of the giveaway has promptly placed it up on sale on eBay with a buy it now price of $37,999.00.

Product placement has always been a key part of any successful marketing and advertising campaigns. It all started with movies and television shows and now has even entered the realm of video games. Some campaigns are just pure tacky while others are cleverly placed to really inspire the consumer to go out and get the product. With the advent of YouTube and online videos, companies have taken their campaigns online where they can easily reach millions of viewers in a matter of minutes, literally. Viral marketing is now king and online media is the throne that it sits on.

Ever since NOS Energy Drink was acquired by the Coca-Cola company, good ‘ol corporate America has done a real strong push in bringing the product into the face of the masses. By teaming up with all facets of motorsports, NOS Energy Drink has done a great job tying their product to the right consumers. Chris Forsberg is one of the main NOS Energy Drink drivers, competing in Formula Drift and being a two-time champion. So it’s no surprise that NOS would be more than willing to spend some advertising dollars with some clever marketing.

The Bro Show consists of Jeff and Curtis, two brothers willing to do “anything” to get their own online series on Break.com. So episodes mainly consist of wild and crazy stunts and this one is no exception. The brothers headed out to Irwindale Speedway with Chris Forsberg and his NOS Energy Drink Nissan 350Z convertible to get a taste of drifting…and naturally, NOS Energy Drink.

After Forsberg did a demo lap, Jeff climbed into the passenger seat believing Curtis, his brother, was just hanging out on the track dressed in bright orange. Easy for the driver to spot and avoid…right? Well what Jeff didn’t know was that Curtis was swapped out for a dummy and Forsberg was told to crash straight into the dummy. Check out the video after the jump to see how it all unfolds.

[Source: Formula DRIFT]

If anyone ever told you video games were a waste of time, show them this article. Robert  Waddell from Rock Hill, SC took home a customized 2010 Nissan 370Z, built by Chris Forsberg Racing.

The boy geniuses from ‘ Keep Drifting Fun‘, Will Roegge and Josh Herron, have just released their latest video, an up close and personal account of the Formula Drift Atlanta weekend from the perspective of defending champ Chris Forsberg.

Forsberg, who’s NOS energy drink sponsored Nissan 350Z roadster is among the most recognizable machines in the wildly popular Formula Drift series, tells the tale of an action-packed weekend of drifting including a little NASCAR-style bumping and a bent suspension. But as the video shows, Forsberg battles through adversity like a true champion to finish on the podium, moving him into 5th place in the 2010 championship standings heading into Round 3 at Wall Speedway in New Jersey this coming weekend.

The dynamic duo of Roegge and Herron definitely have a genuine passion for drifting, traveling the country in their 1974 Volkswagen Westfalia van while documenting the action at all seven rounds of the Formula Drift championship as well as visiting many grassroots drift events as part of their ‘Keep Drifting Fun’ documentary effort.

Check out the video after the jump and be sure to visit keepdriftingfun.com for more info on their cross-country adventure and video-making. And if you happen to bump into these bearded drift hobos at an event, give them an air high-five for us!

[Source: Keep Drifting Fun]