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#Nano
Tata Nano Recalled For Defective Starter Motor
The Tata Nano was supposed to be a cheap, simple car built for the people, but so far it has caused nothing but problems for the Indian automaker.
2012 Tata Nano's Insane New Commercial [Video]
The world’s least expensive car, the Tata Nano’s original purpose in design was to be a modern Ford Model-T, mobilizing millions of families in India.
Despite the Nano’s noble intentions, only 1,200 examples were sold in the month of September when initial projections expected a rather optimistic 20,000 vehicles per month. A new approach may be the remedy and that’s exactly what Tata hopes to achieve with its new Nano commercial.
Targeting India’s young, active, and likable college students, the ad features American idioms sprinkled throughout that frankly sound a little contrived.
The Nano boasts a passenger space increase of 21 percent. Tata also shows off the Nano’s acceleration (good for passing trucks on Indian highways) as well as ride quality and ground clearance capable of fording a spring creek. The Nano’s A/C is so strong that one buddy decides to hibernate, allowing everyone else to enjoy a popular college pastime that involves black markers and camera phones. Finally, the twisty and mountainous roads to the weekend getaway help to demonstrate Nano’s best-in-India 25 km/liter petrol mileage as well as its short turning radius.
See the commercial for yourself after the jump
Tata Pixel Concept is the Europeanized Nano
Tata has been trying to dip its toe into the wild, wacky world of the European automobile market ever since they released their $2,500 Nano supermini. They made an attempt at appeasing discerning European customers with the Nano Europa, an “upscale” Nano with alloy wheels, power steering, and an extra cylinder (bringing the total to three).
Geneva 2010: Tata Nano Goes Electric
Tata unveiled a new electric version of its Nano at the Geneva Auto Show. The Nano EV joins the Indica Vista EV in Tata’s electric line-up.
Indian Automaker Tata Confirms It Will Sell Ultra-Cheap Nano In the U.S. By 2012
Indian automaker Tata has confirmed that it will bring the Nano to the U.S. in the next three years. The Nano, launched officially several months ago in India, holds the title of being the world’s cheapest car with base models priced at just $2,000.
Tata Looks to Bring Its $2,000 Nano to the U.S.?
Well, here’s an exciting follow-up to yesterday’s story about the launch of the new Tata Nano in India; Tata is looking to bring the $2,000 Nano to the U.S.
Tata Nano Goes On Sale In India For Just $2,000
Yesterday in Mumbai, India Tata Motors officially launched its revolutionary Nano micro-car. Powered by a 624cc 2-cylinder engine that makes just 35hp, the Nano will be offered in three trims levels with a starting price of just $2,000.
