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#NaomiForHaiti
First "Naomi for Haiti" Lotus Evora Fetches $496,000 at Charity Auction
Over the weekend, the first three of eight “Naomi for Haiti” special edition Lotus Evora sports cars were auctioned off, with the first car fetching $496,000. The vehicles, created by supermodel Naomi Campbell and Lotus Design Director Donato Coco, were auctioned off at the Fashion for Relief event held during Fashion Week in London with all proceeds going towards relief efforts in Haiti. Car number one was purchased by Campbell’s boyfriend Vladimir Doronin.
The second car sold for another huge sum, $430,000, while a third car fetched an undisclosed sum.
“I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief happen,” said Campbell. “I’m thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise as much awareness and funds as we can.”
Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, “I am very proud to welcome my good friend Naomi into the Lotus family. We are delighted to be able to work together to raise money for such a worthy cause. The Fashion For Relief event has proven to be exceptionally successful and it is fantastic to be able to help the nation of Haiti.”
The remaining five “Naomi for Haiti” Evoras are being auctioned off at, www.naomiforhaiti.com.
Naomi Campbell will announced the total funds raised by the effort during the Lotus press conference at the Geneva Auto Show on March 2nd.
Official release after the jump:
Lotus to Auction Off Eight Naomi Campbell-Designed Evoras for Haiti Relief
Lotus has teamed up with supermodel Naomi Campbell to create eight limited edition Evora sports cars that will be auctioned off to help with relief efforts in Haiti. Campbell and Lotus Design Director Donato Coco created the unique paint scheme, which includes the colors of the Haitian flag.