Toyota Hoping Prius Plug-In, New Models, Will Sales Back To Pre-2008 Levels

Toyota is banking on its plug-in Prius hybrid and other new models to help bring their sales numbers back to pre-2008 status, where Toyota had no trouble grabbing the global sales crown each year. Currently Toyota is poised to lose that trophy to General Motors, undoubtedly due to the earthquake in March in Japan and the floods in Thailand hampering production.

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Toyota Targets 16,000 Sales for Plug-in Prius in 2012

Toyota is ambitious on sales of the plug-in version of its popular Prius hybrid. In an interview with the Detroit Free Press, company spokesman John Hanson commented that, “We’re certainly on line to sell 16,000 to 17,000 in 2012.”

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