Prius C Sales Top 1,000 Units in First Three Days

Toyota is the brand to beat when it comes to hybrid vehicles, and the recently launched Prius c subcompact helps reinforce that trend. 

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Toyota Prius C Commercial Features The Game of Life

Board games aren’t popular like they used to be, thanks to the wealth of electronic entertainment available today. Still, many of us probably remember the Game of Life which is probably what Toyota is banking on with their new ad campaign for the Prius c.

Targeted towards first-time car buyers, Toyota leveraged its partnership with Hasbro to incorporate The Game of Life in its new “Malti-poo” ad. Another commercial will follow called “Dolphin Tattoo,” both of which will feature bright colors and bold imagery similar to the board game.

While the ads may seem weird, we applaud the Japanese automaker for realizing that a new generation is buying and that old sales tactics might now work.

“The Prius c campaign acknowledges the fact that buying a car is a big decision, as well as a new experience for many in this demographic,” said Bill Fay, group vice president, marketing, Toyota. “We wanted to give our customers something entertaining and engaging, yet familiar, they could identify with while introducing a vehicle to help them navigate this exciting new chapter in their lives.”

The Game of Life ads won’t only be TV commercials, Toyota will also be adding interactive digital elements to apps and other social networking sites like Facebook.

The Prius c is the newest addition to the growing Prius family, offering 53/46 mpg city/highway with a starting price of just $18,950. You can read and watch our review  here.

Watch the quirky “Malti-poo” commercial after the break.

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Toyota Prius, Honda Fit Top Japan's Best Selling Car List

For the ninth month in a row, the top-selling car in Japan is the Toyota Prius, helping hybrids make up more than 20-percent of all auto sales in Japan.

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Toyota Prius Family Will Continue Growing, Exec Says

Toyota worked hard to bring the Prius nameplate from obscurity to common parlance, whether its loved by save-the-planet tree huggers or hated by gas-wasting macho men, few can feign ignorance to the world’s most iconic hybrid.

“With the four cars, you’re seeing the entire Prius family short-term. For the long term, we continue to evaluate it. I certainly have things that I’d love to see evolve,” Toyota divisions group vice president and general manager, Bob Carter said.

With the advent of the Prius V and Prius C, it’s clear that Toyota wants to expand the Prius offerings for broader appeal. Toyota even teased the idea of a Prius light truck.

“So, no, you’re not going to see us put a hybrid in a truck if it doesn’t meet that. I would never support anything with a Prius badge that is sub-40 mpg (5.9 L/100 km). We’re not going to put a hybrid in the Tundra (fullsize-pickup truck) and call it the Prius Tundra,” said Carter.

Toyota is expecting 220,000 Prius deliveries this year in the U.S., with the V and C projected to make up 15-20 percent of that number. Toyota has a major goal set for themselves of having every model in the U.S. lineup sporting a hybrid variant by 2020, and with this in mind, the Prius family looks like it’s set to keep growing.

[Source: Ward’s Auto]

Read AutoGuide’s Toyota Prius c Review here or watch below for our video review:

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Toyota Prius Plug-In Hybrid Approved for California Clean Vehicle Rebate

Toyota confirmed today that the 2012 Prius Plug-In has been approved for the State of California’s Clean Vehicle Rebate Program (CVRP).

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Pricing, Trim Levels for the 2012 Prius C Arrive

You might believe that a high-tech hybrid might cost you an arm and a leg, but the Prius c may surprise you.

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Toyota Prius C Demand in Japan Could Affect US Allocation

The overwhelming demand in Japan for the new Toyota Prius c (known as the Toyota Aqua Hybrid) could affect the number of vehicles the US receives when they start to arrive in March.

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Japanese Exotic Car Pile Up Becomes World's Most Expensive Automotive Graveyard [Video]

About two months ago we reported a collection of luxurious and exotic machines that were involved in a bizarre accident in Japan that claimed at least eight Ferraris, three Mercedes-Benzes, a Lamborghini, a Nissan Skyline and a Toyota Prius.

The exotic car crash occurred on the Chugoku Expressway out in the Yamaguchi Prefecture and fortunately only ten people were hospitalized with just minor injuries.

Now a video of the aftermath from that accident has surfaced and it appears that Japan is now home to at least two parking lots full of fine machines just sitting and rotting. This accident is now being dubbed “the world’s most expensive car pileup” with an estimated combined cost of $4-million in damage.

Take a closer look at the Italian carnage after the break.

[Source: Carscoop]

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Prius Plug-in Hybrid Gets Improved 95 MPGe Rating

Toyota is updating its figures for the Prius Plug-in Hybrid model ahead of the car’s launch, with improved numbers for both the MPGe (miles per gallon equivalent) rating and the remaining hybrid drive mpg rating. Previously Toyota had claimed the plug-in Prius would achieve 87 mpge using the electric mode and a 49 mpg once the battery pack energy is depleted and the car resumes operation as a conventional Prius.

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Lawsuit Demands NHTSA Disclose Records From Toyota Investigation

According to Safety Research and Strategies, there is reason to believe that the National Highway Traffic Safety Administration withheld documents and videos that suggest unintended acceleration incidents were caused by electronics systems rather than floor mats or driver error.

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Toyota Prius Camper Van Might Be The Most Ridiculous Thing Ever: 2012 Tokyo Auto Salon

We’ve seen a lot of strange things come out of Japan’s aftermarket over the years, but this might be the most ridiculous thing yet. Relax Cabin, a Japanese aftermarket company, specializes in camper conversions and apparently thought Toyota Prius owners would have a demand for such a thing.

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Chevy Volt's First Year of Sales Trump Those of Original Prius

The Chevrolet Volt ended the last month of 2011 with its best month of sales to date. Having sold 1,529 Volts in December, GM ended its full year of Volt sales at a total of 7,671 units for 2011.

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Toyota Prius C Reaches 60,000 Orders In Japan

Toyota‘s upcoming Prius c is known in Japan as the Aqua hybrid, and Toyota of Japan is reporting that they’ve received 60,000 orders for the compact sedan as sales start rolling on the new hybrid.

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Google Awarded Patent For Autonomous Vehicle

Google’s mission towards to mass market autonomous vehicles took another step forward this week when they were granted a patent for a method of controlling the self-driving car. The patent details how the vehicle can transition from being human-driven to autonomous mode.

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Toyota Prius, Porsche 911 Are Germany's Most Reliable Cars

Out in Germany, a new vehicle must be inspected after three years by the TÜV, similar to America’s state-level emissions and inspection process (albeit much more rigorous). After that, residents of Germany then have to get their vehicles inspected every two years and each visit involves an extremely thorough inspection of your vehicle.

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