Toyota Hoping Prius Plug-In, New Models, Will Sales Back To Pre-2008 Levels

Toyota is banking on its plug-in Prius hybrid and other new models to help bring their sales numbers back to pre-2008 status, where Toyota had no trouble grabbing the global sales crown each year. Currently Toyota is poised to lose that trophy to General Motors, undoubtedly due to the earthquake in March in Japan and the floods in Thailand hampering production.

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Chevrolet Volt Cheaper to Drive Than Toyota Prius Plug-in for Sub-70 Mile Journeys

While the Toyota Prius has long been the automotive ambassador of the green movement, Pike Research conducted a Cost of Driving test to find out whether the all new 2012 Toyota Prius Plug-in can trump the Chevrolet Volt. According to its findings, by first establishing the price for every gallon of gas at $3.50 and every kilowatt-hour for 11 cents for the test, the Volt earned a more economic and cost effective result than a Prius Plug-in for trips under 70 miles.

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2012 Toyota Prius Plug-in Hybrid Rated at 87-MPGe, 49-MPG

After debuting the car earlier this week at the Frankfurt Auto Show, Toyota has now released official details on the new Prius Plug-in Hybrid including expected fuel economy numbers. While it’s not quite up to the much-hyped Chevy Volt, the Prius PHEV will feature, “more affordable pricing than pure electric or range-extender type vehicles,” says Toyota; though no numbers have yet been released.

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Toyota Prius Plug-in Hybrid Gets 112-MPG Rating: 2011 Frankfurt Auto Show

After showing it in concept form almost as many times as the FT-86, Toyota has finally unveiled the production version of its Prius Plug-in Hybrid at the Frankfurt Auto Show. Called “the world’s most sophisticated hybrid electric powertrain” by Toyota Europe boss Didier Leroy, the company is claiming an incredible 112-mpg rating for the car. Believable? Not really, and for good reason. The actual rating provided is 2.1 l/100 km in Europe and while that does translate to 112-mpg, the European test cycle is far more forgiving the in the U.S. Still, that number could reach as high as 70-mpg (or higher) on the U.S. EPA system.

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Toyota Targets 16,000 Sales for Plug-in Prius in 2012

Toyota is ambitious on sales of the plug-in version of its popular Prius hybrid. In an interview with the Detroit Free Press, company spokesman John Hanson commented that, “We’re certainly on line to sell 16,000 to 17,000 in 2012.”

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Prius PHEV to Gain Driver-Selectable EV Only Mode, Full Regenerative Braking

When Toyota‘s Prius Plug-in Hybrid Vehicle finally makes it to market next year it will come with two new features that weren’t on the prototype we first drove last October. The first of the tech additions will be a driver-selectable EV mode, while the second will be a full regenerative braking system. Allow us to explain.

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Toyota Denies Prius Going Plug-In Only

Toyota is denying a report that the automaker plans to switch all of its Prius models over to a plug-in hybrid setup by 2014.

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Report: Toyota Prius Plug-In Hybrid Officially Launched With Retail Sales Starting in Late 2011

After displaying a concept version of the Prius Plug-In Hybrid (PHV) at the Frankfurt, Tokyo and LA Auto Shows, today Toyota officially announced the introduction of the production model in Japan. Starting immediately and carrying over the next six months, Toyota will build and ship 600 Prius PHVs to different markets around the world with 230 in Japan, 150 in the U.S. and 200 in Europe. The models will be leased to fleets and studied by Toyota.

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LA Preview: Prius PHV Concept Set to Plug-In at Los Angeles Auto Show

After first debuting in Frankfurt and then traveling to Tokyo, the Prius Plug-In Hybrid Concept is set debut on U.S. soil for the first time at the LA Auto Show next week.

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Report: Toyota Officially Confirms Prius Plug-In Hybrid Concept for Frankfurt Debut

After much speculation, Toyota has finally confirmed that a concept version of the Prius Plug-In Hybrid will appear at the Frankfurt Auto Show next week.

Designed to take on the Chevy Volt, there is no word on when full public sales of the Prius PHV start, while the Volt is scheduled for sale in early 2011. “Although we like to be first to market with these technologies, it’s more important that we are best to market,” said Irv Miller, TMS group vice president, environmental and public affairs. “This demonstration program will ensure that the vehicles we bring to market will not just meet customer expectations, but exceed them.”

As for the numbers, they don’t sound all that competitive, with an expected electric-only range of 12 miles, as opposed to the 40 miles claimed by General Motors. Using Toyota’s Hybrid Synergy Drive and lithium-ion batteries, Toyota says the Prius PHV will be able to reach highway speeds on pure electric power. Engineers at the Japanese automaker are also looking beyond lithium batteries for future energy solutions.

Later this year Toyota will deliver 500 Prius PHV vehicles, 150 of which will be sold in the United States.

Official release after the jump:

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