Chrysler Won't Get a B-Segment or C-Segment Car

Even Eminem can’t make the rebadged Chrysler Sebring cool, and that means the brand is sorely lacking in the mid-size (D-segment) category. Worse still, with rising gas prices and increased interest in small cars, the automaker literally has nothing on offer in the compact (C-segment) or sub-compact (B-segment) classes. And if recent reports are correct, Chrysler isn’t getting anything either.

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Competitive Compact the Next Step for Dodge Says Brand Boss; No Plans for B-Segment

With both Chevrolet and Ford now offering serious rivals to cars like the Honda Civic and Toyota Corolla, a competitive C-segment Dodge is a next major step for the brand says CEO Ralf Gilles.

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New Viper Designed to Lure Vette and Porsche Buyers

According to Ralph Gilles, Chrysler Group design chief, the next generation Dodge Viper will be drop dead gorgeous – the car’s look being inspired by “a naked woman on a beach,” he declared at a recent Detroit press conference.

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Chrysler Trademarks 'Cuda' Name, Sparking Rumors of Legendary Muscle Car's Return

At this year’s SEMA Show, Dodge boss Ralph Gilles hinted that he’s looking to bring back the Cuda, a car that just came another step closer to production with Chrysler having just registered the name.

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2011 Dodge Challenger V6 Gets 305-HP; SRT8 Rated at 475-HP

Thanks to leaked documents from the recent Chrysler dealer meeting we have the official output numbers for the 2011 Dodge Challenger. Of note are the base-model V6 and top dog SRT8 with big power increases.

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2012 Dodge Viper Looks Like the Alfa Romeo 8C

The biggest news out of Chrysler this week wasn’t Sergio Marchionne’s plan for an IPO in 2011, but the secret showing of a next generation Dodge Viper. Unveiled at the first Chrysler dealer meeting in three years, Chrysler made sure the press didn’t get a look at its new supercar. But according to one observer, the vehicle shown bears a resemblance to the stunningly beautiful Alfa Romeo 8C Competizione – a rare Alfa that shares its platform with the Maserati Gran Turismo and Ferrari California. With swoopy Italian lines, the car does, however, retain the aggressive Viper front fascia.

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Dodge's Ralph Gilles Takes Viper ACR-X Around Virginia International Raceway (Video Inside)

Dodge head honcho Ralph Gilles took a brand new Viper ACR-X around Virginia International Raceway not long ago, and decided to film his exploits.

With Powertrain Communications Manager Nick Cappa as his passenger/videographer, Gilles managed to hit a peak speed of 165 mph and turn a 1 minute, 35 second lap time. The ACR-X sheds 160 pounds and gains 40 horsepower over the “normal” ACR (for a total of 640 horsepower), making it one seriously quick machine.

[Source: TopSpeed]

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Dodge Unveils NASCAR Challenger Ahead of Friday Night's Nationwide Race

With Ford recently drawing back the curtain on its NASCAR Mustang for this weekend’s Nationwide Series race, Dodge has followed suit with one seriously retro-looking racer. In addition to the Penske Racing car, Dodge will host over 100 Challenger owners, put on a rock concert and provide plenty of other activities at its display area outside Turn 4 at Daytona International Speedway.

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Report: New Alfa Romeo Platform to Underpin 2012 Dodge Caliber, PT Cruiser

The upcoming Alfa Romeo Giulietta, set to debut at the Geneva Auto Show next month, will likely underpin the next generation Dodge Caliber and Chrysler PT Cruiser. According to a report by Automotive News, Fiat (Alfa’s parent company) is looking to sell one million vehicles based of the Giulietta platform, 700,000 of which it intends to move in the U.S. as Chrysler company products.

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Report: Fiat 500 On Sale in the U.S. By Year's End

During a speech to the Chicago Economic Club during the Chicago Auto Show earlier this week, Dodge CEO Ralph Gilles confirmed that the Fiat 500 will be on sale in the U.S. before the end of the year. While Fiat is planning to sell many of its models rebadged as Chrysler and Dodge products, the tiny 500 model will be responsible for leading the Fiat brand’s charge back into the U.S. market.

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Report: Dodge Officially Unveils Challenger for NASCAR Nationwide Series With Two Car Penske Team

Dodge has officially unveiled its 2010 Challenger NASCAR racer (at least from one angle) with an announcement that it will field a two car team in next year’s Nationwide Series, run by Penske Racing.

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Report: Chrysler Confirms RAM as Solo Brand With New Appointments

After several rumors and reports, Chrysler has now confirmed that the Dodge Ram will be spun off into its own brand with the appointment of two individuals. Fred Diaz Jr., formerly Director of the Denver Business Center, will now head up the RAM brand, while Ralph Gilles will take over at the helm of the car brand. Gilles will also continue to run the product design department at Chrysler Group.

“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge RAM Brand and the Dodge Car Brand organizations,” said Chrysler and Fiat CEO Sergio Marchionne. “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand.”

Within this new corporate structure, Marchionne also appointed a new Chrysler brand CEO; Olivier Francois, who comes from Fiat’s Lancia Brand and will continue in his position there as well.

Official release after the jump:

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