Rhys Millen Racing Pimps Out A Hyundai Equus For SEMA 2010

After a great run at last year’s SEMA show, where the Hyundai Genesis Coupe was at the forefront of most display booths, Hyundai is butressing their previously announced Sonata Turbo with a pimped out Equus, by Hyundai tuner Rhys Millen Racing.

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Rhys Millen's Pikes Peak Record Attempt Documented in Stunning New Video

By now, no doubt you’ve heard that Rhys Millen’s attempt to set a sub 10-minute time and reclaim the world record for his family at the Pikes Peak International Hillclimb was less than successful. Not only did Millen fail to break the 10-second time, but he managed just third place with a distant 11:06.208 run after his purpose built 650-hp Hyundai race car suffered mechanical problems. Worse still, he was bested by Nobuhiro ‘Monster’ Tajima and his race-prepped Suzuki. This was Tajima’s fifth consecutive win, but wasn’t his fastest, with his best attempt back in 2007 at 10:01.41 – which bested Rhys’ father, Rod Millen’s, previous world record of 10:04.06, set back in 1994.

And while it’s no record-setting run, the team at Red Bull Racing made an incredible video out of the event which is sure to get plenty of eyeballs thanks to high production quality and the sheer awesomeness of both the event and the car.

The video documents the attempt and the challenges any team faces trying to conquer the mountain in Colorado Springs, Colorado. Millen himself put it best in a post race interview, commenting that, “Everything that could have gone wrong went wrong today.”

Check out the video after the jump:

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Rhys Millen Hyundai Fizzles at Pikes Peak; Nobuhiro 'Monster' Tajima Retains Record

With plenty of lead up to its introduction at the 88th annual Pikes Peak Hillclimb, the Rhys Millen Racing Hyundai Genesis PM580 didn’t deliver on any of its promises and instead was overshadowed by the Suzuki of Nobuhiro ‘Monster’ Tajima. Rhys Millen had set out to break the 10 minute barrier on the treacherous mountain and reclaim the record for his family. (Rhys’ father Rod set a record of 10:04.06 in 1994, which Tajima topped in 2007 with a 10:01.41).

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Rhys Millen Debuts Final Version Of RMR Hyundai Genesis PM580 Pikes Peak

The RMR Hyundai Genesis PM580 is about as far removed from a Hyundai Genesis as you can get, but its still pretty damn cool. With a tube frame steel chassis, an active differential and a 650-horsepower 4.1L V6 – all with a curb weight of under 1,900 lbs – the PM580 is a serious machine, and one that you will never ever see on the road. If you’re not going to Pikes Peak, check out the gallery below and take in how badass this one-off racer really is.

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Rhys Millen Racing Hyundai Genesis PM580 Spied Testing

These are the first shots of Hyundai‘s secretive Pikes Peak race car, the Rhys Millen Racing (RMR) Hyundai Genesis PM580. The photos were taken by pro drifter Dai Yoshihara when the car was out testing recently at the El Toro airforce base

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Rhys Millen Racing Hyundai Genesis PM580 Pikes Peak Race Car Unveiled

They say the best things in life are free…but they haven’t seen the incredible RMR Hyundai Genesis PM580. Designed to run the Unlimited Class at the Pikes Peak International Hill Climb, the PM580 is basically a Le Mans-style prototype racer — with all-wheel-drive. And at least 650 horsepower.

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Hyundai and Rhys Millen Racing to Challenge Pikes Peak World Record in an AWD Genesis [with Video]

Rhys Millen will once again head to Pikes Peak this year, in the hopes of setting a new world record. The Rhys Millen Racing (RMR) team is currently building a special vehicle for the uphill climb, called the RMR Hyundai Genesis PM580, which will compete in Unlimited class and use all-wheel drive. Hyundai has released a single teaser image (above).

The current world record hold is Nobuhiro “Monster” Tajima, who ran a 10:01.41 on the 12.42-mile course in an extremely modified Suzuki back in 2007. Tajima’s time bested the standing world’ record of 10:04.06, set in 1994 by Rhys’ father Rod Millen.

“Breaking into the 9’s has been a dream and desire of mine for the last 10 years,” said Rhys Millen “I finally have the team, support and infrastructure to put in a serious effort to go after the world record. The main focus is to be the fastest car up the hill, slay the Monster and get the record back in the family name, the Millen name.”

Last year Millen ran a 12:09.397 in the rear-wheel drive Time Attack Class. That might not sound all that impressive, but he was essentially using his drift car and did manage to beat his nearest competitor by 1 minute, 23 seconds and besting even his own previous time by 22 seconds.

The Pikes Peak Hill Climb, which takes place annually on Pikes Peak in Colorado Springs, Colorado, starts at an elevation of 9,300 feet and finishes at an elevation of 14,110 feet – where the air is so think drivers’ reaction times begin to slow and their race car engines lose 30 percent of their power. Drivers drift around 156 corners, nearly missing guard rails and trees, while avoiding cliffs with 2,000-foot drop-offs.

Rhys Millen Racing will officially debut the car on April 19th, with this year’s event taking place on June 27th.

See the official release and a teaser video after the jump:

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SEMA Preview: Rhys Millen Racing Prepping Mid-Engine V8 Hyundai Genesis Coupe for SEMA

A Hyundai will no doubt be one of (if not the) coolest vehicle at the 2009 SEMA Show. Rhys Millen Racing, which runs a Genesis Coupe drift team, will debut a mid-engine version of Hyundai’s sports car at the aftermarket parts venue. Better yet, instead of using the turbo four-cylinder or the 3.8-liter V8 motor, Rhys Millen Racing (RMR) has opted to swap in the 4.6-liter V8 from the coupe’s luxury sedan sibling.

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Report: Rhys Millen Races Hyundai Genesis Coupe to Pikes Peak World Record

Hyundai continues defy doubters, setting a new world record at the world-famous Pikes Peak Hill Climb in a race-prepped Genesis Coupe. Driver Rhys Millen piloted his Rhys Millen Racing Red Bull Hyundai Genesis Coupe drift car to a time of 12:09.397 in the rear-wheel drive Time Attack Class, beating his nearest competitor by 1 minute, 23 seconds and besting even his own previous time by 22 seconds.

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Genesis Coupe Drift Car Gets Hyundai Engine

Recently we ran a story reporting that the Rhys Millen Racing Hyundai Genesis Coupe that competed in the first round of the Formula D series was actually powered by (ghasp!) a Nissan motor. That won’t be the case from now-on, however, as Rhys Millen himself has just confirmed that for the second race of the season, the Hyundai drift car will in fact be powered by Hyundai, with a turbocharged version of the company’s 3.8-liter Lamdba V6.

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Rhys Millen Formula D Hyundai Genesis Coupe: Powered by Nissan?

When Hyundai announced at the Chicago Auto Show that Rhys Millen Racing would run a new Genesis Coupe in the Formula D series, we didn’t know (nor did they it seems) that the car would be powered by Nissan.

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