- Alfa Romeo
- Aston Martin
- Land Rover
Any Lotus enthusiast will tell you that the brand would be wise to stop pumping resources into Formula 1 and IndyCar, an instead get more heavily involved in road racing. After all, in many respects it represents a better bang-for-the-buck for the marketing folks, with a direct correlation between the cars that race and the cars sold through dealers.
By now were sure you’ve heard about MINI‘s challenge to Porsche to come out and race at Road Atlanta. A genius piece of marketing no doubt, but it appears two can play at this game as Hyundai has just turned the tables on MINI in a new YouTube video, offering to step in for the timid German juggernaut.
Commenting that “We’d be happy to show you the line at Road Atlanta, where we laid down our Epic Lap” Super Bowl commercial, Hyundai has thrown down the gauntlet and, quite frankly, after the incessant taunting MINI has given to Porsche, we’re not sure the fun British brand can refuse.
Hyundai does admit that they won’t be able to make the planned June 21st even, stating that their hired-hitman racer Rhys Millen will be out attempting to set a Pikes Peak world record in a a Genesis-powered race car. Instead the Korean underdog has suggested July.
We’re sure MINI didn’t foresee this when they cooked up the MINI vs. Porsche challenge and right about now they’re probably regretting they did.
See the video after the jump:
MINI’s challenge to race their Cooper S against a Porsche at Road Atlanta didn’t go over so well. The publicity stunt initiated by MINI USA’s Jim McDowell was met with a terse and dismissive response by Porsche Cars North America CEO Detlev Von Platen today, as he issued a statement where he declined McDowell’s challenge, and invited them to come play with the big boys at places like Sebring and LeMans.
McDowell has previously challenged Porsche to attend a race at Road Atlanta on June 21st, pitting the Mini Cooper S against a Porsche 911 Carrera S. The terms of the race were unspecified, and no further information was given beyond McDowell’s vague challenge.
To view Porsche’s response, hit the jump
[Source: The Truth About Cars]
Although Diajiro Yoshihara is hardly a newcomer to the world of drifting, it was something of a surprise to see this series veteran take home the victory at Road Atlanta this past weekend given that he hadn’t won a Formula Drift event since 2007 and was driving a freshly built Discount Tire and Falken sponsored Nissan 240SX.
That series is the Cayman Interseries, established in 2009 by Napleton Porsche of Illinois. It’s sanctioned by Historic Sportscar Racing (HSR) and is currently in its first full season. Like the Ferrari Challenge, a central organization (in this case, Napleton Porsche) supplies the 320-horsepower Cayman S models, as well as prepares them for racing and brings them to each track.
Check out the series website here, and enjoy video from round two at Road Atlanta after the jump.
Racing legends Peter Brock and John Morton will fly their famous #46 red, white, and blue pattern on a classic Japanese roadster once again. But rather than on the Datsuns that made this livery so renowned, it will be on the most popular roadster ever sold or raced, the Mazda MX-5 Miata. The car will fly the BRE colors next weekend as part of Round 2 of the 2010 SCCA Pro Racing Playboy MX-5 Cup at Road Atlanta.
Recently we ran a story reporting that the Rhys Millen Racing Hyundai Genesis Coupe that competed in the first round of the Formula D series was actually powered by (ghasp!) a Nissan motor. That won’t be the case from now-on, however, as Rhys Millen himself has just confirmed that for the second race of the season, the Hyundai drift car will in fact be powered by Hyundai, with a turbocharged version of the company’s 3.8-liter Lamdba V6.