#SemaShow

As expected, Fiat unveiled several modified 500 models at the 2012 SEMA Show: The Fiat 500 Beach Cruiser, Fiat Abarth Cafe Racer, and a modified Fiat Argento from Magneti Marelli.

A pleasant surprise greeted us in the Mopar booth at the 2012 SEMA Show; an SRT Viper modified by none other than famed Italian tuning house, Abarth.

Teased ahead of its debut at the 2012 SEMA Show, the Five Axis Lexus LS F Sport takes the Japanese automaker’s all-new flagship sedan to a whole new level.

Volkswagen has announced its lineup of customized vehicles heading to the 2012 SEMA Show, with its Beetle model being the star.

When you head to SEMA with over 70 customized vehicles, it’s expected that your booth is as impressive as your vehicle presence. Ford isn’t aiming to disappoint at the 2012 SEMA Show, with its main booth stretching 25,500 square feet.

Joining an already impressive lineup at the 2012 SEMA Show, Ford has unveiled another pair of vehicles that will be in Las Vegas this week.

Last year, Hot Wheels and Chevrolet teamed up to produce a Camaro Concept vehicle that generated enough buzz to qualify it for production.

Lexus has announced its full lineup of vehicles heading to the 2012 SEMA Show, and joining the previously announced LF-CC Concept and LFA Nurburgring Edition, is the Five Axis LS 460 F Sport we previewed, a custom GS 350 F Sport by VIP Auto Salon, a standard LFA, and the IS F CCS-R race car. 

Ahead of the 2012 SEMA Show, Scion held a private party in Los Angeles where the automaker unveiled its custom vehicles that are heading to Las Vegas this year. The trio of  Scion FR-S Tuner Challenge vehicles were present, along with four other customized Scion FR-S models, all sporting a different theme.

Last year, Lexus tuning partner Five Axis showed off what it could do with the then-all-new 2013 GS. This year, at the 2012 SEMA Show, Five Axis will continue its tradition of building exquisite models with an all-new 2013 Lexus LS.

Toyo Tires won’t just be showing off four customized rides and its collection of products at the 2012 SEMA Show, a custom two-door 4×4 vehicle will also be on display in Las Vegas – a giveaway vehicle that is part of the tire maker’s newest promotion.

You didn’t think that Ford would only head to the 2012 SEMA Show with custom F-Series trucks,  Focus STs,  Escapes, and an Explorer did you? The American automaker released a sneak preview of the modified Mustangs that will be making their way to the show floor in Vegas today.

Earlier in the week, Scion released a teaser video kicking off its 2012 SEMA Show FR-S Tuner Challenge. Now the Japanese automaker has released the first preview of the three cars vying for top honors.

Toyo Tires will be heading to the 2012 SEMA Show with a little bit of everything in its lineup this year: A custom Ford Raptor, a Wald Black Bison Mercedes-Benz G-Wagen, a Wald Scion FR-S, and a Liberty Walk Lamborghini Murcielago LP620.

It may not be the exquisite LF-LC Blue concept that just debuted in Australia, but Lexus will be heading to the 2012 SEMA Show with its LF-CC Coupe concept that was revealed last month at the 2012 Paris Motor Show.