- Alfa Romeo
- Aston Martin
- Land Rover
After showcasing the Concept Universe (above) at last year’s Shanghai Auto Show, Volvo will unveil an all-new concept at the Frankfurt Auto Show in just a few week’s time. This latest project will be used as a platform to promote the brand’s new 4-cylinder engine lineup that it claims won’t reduce driving pleasure or the luxury experience.
Infiniti has launched two new 15 second commercials entitled “Lullaby” and “Spa” on the brand’s Facebook page, official YouTube Channel and Twitter.
Both commercials boldly reinforce the luxury automaker’s status as the antithesis to sedate “boring” luxury, while poking fun at Lexus. Infiniti is blatantly illustrating the company’s ongoing commitment to design luxury that thrills. The Japanese automaker is trying to encourage enthusiast participation via the brand’s Facebook page by asking which ad is better to air on TV. Both ads will go to network, cable and sport market TV on July 18.“We believe in telling compelling stories with an attitude that feels more energetic and optimistic than traditional luxury brands,” said Infiniti Americas Vice President Ben Poore. “Our commercials are bold, and serve as our proclamation of confidence in our ability to move our customers emotionally as well as physically.”
Check out the videos after the jump!
The RSRNurburg school runs a fleet of brand new Lotus cars at the Nurburgring and Spa-Francorchamps for those feeling the need for speed. Based out of Nurburg, Germany, the company allows drivers to sample a new Lotus Exige S’s and track the car on both the Nuburgring in Germany and the Spa-Francorchamps in Belgium.
Some Formula 1 fans consider Spa to be on of the best circuits in the world. We’re not sure if Mark Weber is among those, but he certainly seems to be enjoying himself on this cool simulator designed to help him practice for upcoming races.
Weber walks us through the nearly 20 turns at the Spa circuit, showing us highlights like the famed Eau Rouge corner and the trackside hospital tent (which Weber points out with uncanny familiarity).
The video was designed as a companion to a print article available in the Red Bulletin. If you want to read it, you’ll have to go here.
[Source: World Car Fans]
Hit the jump to see the video