#SuperBowlAds

Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques. 

While General Motors is shying away from social media and advertising, its competition is taking the chance to fill the gap and get attention. 

General Motors, one of the largest advertisers in the U.S., seems to be pulling out of big ad campaigns like it’s the new hot trend.

Car companies, much like any other, can go one of two routes when dreaming up a Superbowl commercial: funny or serious.

So why do it? Scott Keogh, chief marketing officer for Audi of America says that results have shown that traffic and interest regarding Audis has increased following the Super Bowl ad. He went on to say, “The success we’ve experienced with Super Bowl is clearly translating to growth, as we’re on track this year to deliver the best U.S. sales in history. Audi has never been hotter.”

In the past they have promoted the A3, the A6 and the R8, but it is not yet known which vehicle Audi will be promoting in their next spot.

See after the jump for what is easily Audi’s best Superbowl ad to date:

After a two-year hiatus marked by a global recession and the bankruptcy of America’s largest automaker, General Motors will return to the Super Bowl for 2011. GM had planned to be a part of the massive sporting event advertising spectacle but pulled out of the event earlier this year. The move not only hurt the NFL but also the advertising agencies on Madison Avenue. Over the past 15 years GM has spent $80.5 million buying ads during the event.