#SuperbowlCommercials

Advertising Age has named Chrysler the marketer of the year for 2012, thanks to the company’s growth which is attributed to its new marketing techniques. 

Possibly one of this year’s most prolific TV commercials, Chrysler’s “ Halftime in America” Superbowl ads featuring Clint Eastwood giving a pep talk to the country quickly became a smash hit. 

Cocaine, beautiful women and tiger blood — these things can compel a man to insane acts, not the least of which is driving a Fiat 500 at speed through a house.

That’s one image Italian automaker, Fiat, is hoping to portray (fun and youth not drugs and depravity), but the Charlie Sheen “House Arrest” commercial is one of two ads that will air for the first time tonight. The second, called “Baby” is a little more subtle in its appeal.

The spot features two men driving to a show with, as you may guess, a baby in the back of the car. The two men are discussing the seats, you see the driver working the manual transmission and then they find themselves stuck behind an old man in a generic Italian mafia car driving very slowly.

The Fiat pulls out to pass while the old man shoots a dirty look their way, inadvertently catching the baby’s gaze. In that moment, the child utters the same Italian phrase we heard supermodel Catrinel Menghia repeat during the Abarth superbowl ad, which means “what are you looking at?”

The old man looks shocked as the two men and baby pull away. We can’t say when the ad will air, just that it’s set for both local broadcast and network TV. That said, the ads probably won’t air during an episode of Grey’s Anatomy given their male-oriented nature.

Watch both the new “Baby” ad and “House Arrest” below.

There’s no question that Chrysler‘s “Imported from Detroit” Super Bowl ad from last year will be a tough act to follow, nonetheless the automaker is doing what it can to exceed expectations again.

Sticking with a gritty theme, albeit in a different style, Chrysler has enlisted the services of veteran actor and director Clint Eastwood, who is expected to give the country a tough talking to in Walt Kowalski style, though we doubt the ad will feature a 1972 Ford Gran Torino Sport or off-color banter.

Like “Imported from Detroit,” this year’s commercial will air for two minutes during this Sunday’s Superbowl XLVI. Considering that it costs around $3.5 million for just 30 seconds of air time during the game, Chrysler is clearly feeling lucky about making the audiences’s day this year.

[Source: wxyz action news]

Watch the ad below:

Volkswagen‘s Super Bowl ad was teased last week with a musical performance of  dog’s barking the imperial march, which was very entertaining by itself, but it was not evident how VW would tie together both dogs and Star Wars. Well now we know as the company just released the entire commercial for our viewing pleasure.

It is actually two commercials rolled into one, a clever trick to keep both the dog and star wars theme alive. While the dog is cute, it’s only fitting that Volkswagen kept their Star Wars ties strong following the success of last years Super Bowl ad featuring the “Vader kid.”

Well done Volkswagen, well done.

Watch the ad after the jump and tell us what you think in the comments section below.

Car companies, much like any other, can go one of two routes when dreaming up a Superbowl commercial: funny or serious.

Everything is big news in a small town, especially the chance at being featured in a Super Bowl commercial. For one small town, that possibility may become a reality if General Motors decides to run an ad they shot featuring Hamtramck, Michigan.