- Alfa Romeo
- Aston Martin
- Land Rover
Ultra cheap cars are often a tough proposition, as Tata knows only too well following the original Nano, which failed to meet expectations. Nonetheless, the Indian conglomerate is pushing forward with plans for the future, which could include another tiny city car, inspired by this, the Megapixel concept.
The world’s least expensive car, the Tata Nano’s original purpose in design was to be a modern Ford Model-T, mobilizing millions of families in India.
Despite the Nano’s noble intentions, only 1,200 examples were sold in the month of September when initial projections expected a rather optimistic 20,000 vehicles per month. A new approach may be the remedy and that’s exactly what Tata hopes to achieve with its new Nano commercial.
Targeting India’s young, active, and likable college students, the ad features American idioms sprinkled throughout that frankly sound a little contrived.
The Nano boasts a passenger space increase of 21 percent. Tata also shows off the Nano’s acceleration (good for passing trucks on Indian highways) as well as ride quality and ground clearance capable of fording a spring creek. The Nano’s A/C is so strong that one buddy decides to hibernate, allowing everyone else to enjoy a popular college pastime that involves black markers and camera phones. Finally, the twisty and mountainous roads to the weekend getaway help to demonstrate Nano’s best-in-India 25 km/liter petrol mileage as well as its short turning radius.
See the commercial for yourself after the jump
Renault is in development of an ultra low-cost vehicle, along the lines of the Tata Nano. While the Nano is currently suffering from some awful sales numbers (initial projection of 20,000 a month but only saw 1,200 units sold in September), CEO of Renault/ Nissan Carlos Ghosn is convinced that an extremely affordable vehicle would be a good segment for Renault to venture into when approaching emerging markets.
Tata Sons has named Cyrus Mistry as its next CEO, as current CEO Ratan Tata prepares to retire. The unmarried, childless Tata named Mistry as CEO of the holding company responsible for Tata’s numerous divisions, among them their automotive sector which owns Jaguar and Land Rover, along with the namesake Tata Motors brand.
Tata Motors, the owner of Jaguar Land Rover, is suffering from slumping sales as the first-quarter profits are released. Tata’s Indian passenger car sales fell and Jaguar deliveries have also decreased. Surprisingly, however, Tata’s net income rose to twenty billion rupees in the three months ending on June 30th. This is up from 19.9 billion rupees a year earlier, but misses expectations.
Jaguar has plans to change its badging and drop the brand name from appearing on the lineup of luxury vehicles. The word ‘Jaguar’ will soon be replaced from the back of production cars within two or three years, the firm’s design boss confirmed. “Eventually we will take the name off and just leave the leaper,” said Ian Callum, Jaguar’s design director.