- Alfa Romeo
- Aston Martin
- Land Rover
Maybe you’ve been in this situation: stuck on the side of a road, a punctured tire needing to be changed out for the spare one in the trunk. You have a pair of options, do you choose to change the tire yourself, or do you call for roadside assistance. Both options can take a while to get you back on the road, especially if you’ve never changed a tire yourself before. And even if you have, sometimes it can take some serious elbow grease.
Those Canadians have to put a lot of thought into their tires. Seasonal weather conditions alone are enough to make their heads spin. So how do they pick a tire that’s right for their car? Well, the crafty Canucks at Canadian Tire just made the process a whole lot easier with its online tire store and Help Me Choose feature.
A few weeks ago, Bentley announced that it had set a world speed record on ice in their Continental Supersports. The modified convertible hit 205.48 mph on a Finnish lakebed, which is no trifling speed. Now, obscure tire manufacturer Nokian has announced that they have bested that record by one mph, with their own special tires—in an Audi, no less.
BFGoodrich Tires, a company well known for its innovative and action-packed TV commercials, has drawn inspiration from the animal kingdom for its latest “Bolt On” ad campaign. As you’ll see in the video (after the jump), in the first installment it’s the grip of a tree frog that’s used to illustrate BFG’s point about bolting on grip by installing a set of their high-performance street tires, while the Behind The Scenes video (also after the jump) gives us a taste of some of the other animals we’ll see in future “Bolt On” ads.
Although the animal kingdom analogies will be at the heart of this campaign, the ads also feature two stars in the automotive world and members of the TeamBFG program. Two-time Formula Drift champion Samuel Hübinette did the stunt driving for the spots and Rally pro Lars Wolfe provided technical and special counsel. The vehicle featured in the broadcast ad is a Mitsubishi Lancer Evo X with BFGoodrich g-Force Super Sport A/S tires.
The new campaign features a media plan that includes a variety of television, print and Internet advertising mediums. Kudos to BFGoodrich for thinking outside the box on this campaign and injecting some humor and style into their “Bolt On” ads. We look forward to seeing what animal makes a cameo in the next one.
[Source: BFGoodrich Tires]
For those unfamiliar with the “Donk, Box, and Bubble” trend, here’s a quick tutorial. Donk: A late 1970’s coupe or convertible, generally a GM product, such as a Monte Carlo or Cutlass Coupe, lifted, on hilariously oversized wheels. Box: A mid-1980’s Chevrolet Caprice, lifted, on hilariously oversized wheels. Bubble: A 1990’s Chevrolet Caprice, lifted, on hilariously oversized wheels.
The first time we saw one of these rolling down the street (in South Beach, of course), we thought it must have been someone’s idea of a joke. Car guys can have a sense of humor, right? Wrong. These guys are serious, and although their cars look like roller skates, they clearly have money to throw into their rides. Case and point: the following video, where in a matter of 30 seconds a Box owner completely destroys a set of rear tires. A quick check on Tire Rack reveals that these tires cost nearly $1,200 each. Is YouTube immortality worth $2,400? Hit the jump to find out.