#TorstenMller-tvs

Contrary to what you might believe, Rolls-Royce isn’t in the business of selling cars.

The uber luxurious Rolls-Royce brand continues to see significant growth in Asia, despite a downturn in China’s mass luxury segment.

Rolls-Royce brand boss Torsten Müller-Ötvös wants more models in the automaker’s range, but the very notion almost counteracts what makes the bespoke brand so exclusive.

After a dismal year in 2009, Rolls-Royce is reporting a sales boom of its products so far in 2010. According to the Financial Times, sales of Rolls-Royce models are up 146 percent for the first five months of the year. The reason for the drastic increase isn’t just the turn-around in the economy, however, but the introduction of the new Ghost model. Not only is the Ghost expanding the Rolls-Royce lineup, but its significantly more “affordable.” Launching in most markets over the winter the Ghost retails for $245,000, while the high-end Phantom starts at $380,000.