#ToyotaFt-chConcept

Toyota will bring three new green models to market in 2012, including the second model in the Prius family. Toyota has confirmed it will expand the Prius name into its own brand, but it’s not yet clear if the second model in the range will be the much-rumored Prius Alfa MPV or if it will be a smaller model based on the FT-CH Concept that debuted at the Detroit Auto Show earlier this year.

Toyota’s hybrid technology is too expensive to be used in Scion models says brand VP Jack Hollis. In an interview with Ward’s Auto, Hollis explained that a hybrid Scion model would essentially be out of the price range of the brand’s target demographic. Scion works to keep all its cars at, or starting at, under the $20,000 mark.

Toyota has announced that it will expand the Prius name to become an entire family of dedicated hybrid vehicles. Launched today at the Detroit Auto Show, the FT-CH Hybrid Concept is a look at what the next model in the Prius lineup is likely to be.