#ToyotaHybrids

Toyota is testing out a new technology that it hopes will improve efficiency in its hybrid vehicles. 

Toyota is still firmly in place as the hybrid king and there aren’t any signs of it ceding the throne soon.

When the next generation Toyota Prius shows up, it will be sporting a two different battery options and may even send power to all four wheels. 

Toyota has announced that it finished off 2013 by topping six-million hybrid sales worldwide.

Toyota executive Bob Carter challenged the U.S. auto industry today in a call to increase the number of hybrid cars on the road.

Over 60 percent of the hybrids on the road in California sport a Toyota emblem, the Japanese automaker has revealed.

After announcing a potential collaboration on a new hybrid system for light trucks and SUVs in August 2011, Ford and Toyota have decided that they will develop hybrid systems individually.

Unless Toyota Europe is confident that electricity supplies will be decarbonized in the future, the Japanese automaker would consider leaving the electric vehicle market.

Toyota and Lexus hybrid models are gaining popularity in Europe, where diesel engines are typically more popular.

Toyota was proud to announce that it had reached global sales of 4.6-million hybrid vehicles, with 1.02-million hybrids sold this year alone up to October 31, 2012.

Toyota has many new competitors nipping at its heels, but can still successfully claim the hybrid king crown, with total sales across all of the Japanese company’s brands topping four million through April, 2012. 

Toyota has delivered its 400,000th hybrid in Europe, marking a huge milestone for the Japanese automaker. Their entrance into the European hybrid market began back in 2000, and since then there has been three generations of their popular Prius and more recently, the Auris Hybrid in 2010.

Toyota is looking to ride their successful Prius wave to the future, hoping to revive its US sales that has taken a hit thanks to heavy recalls and the tragic earthquake and tsunami that hit Japan. With two new Prius models on the horizon, Toyota also announced they’ll be entering new market segments with hybrids, including big pickups.