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#ToyotaPriusC
Toyota Introduces Mildly Tougher Prius C Variant For Japan
AutoGuide Now For the Week of August 25
Another round of testing is in order this week, with a fuel-efficiency comparison booked, a big Hemi Ram truck ready for action and a new Lexus coupe all-set for its debut. This is AutoGuide Now for the week of August 25
Top 10 Cheapest 40 MPG Cars
Fuel efficiency is at the forefront of every new car-buyer’s mind. No one wants to spend $30,000 and find themselves throwing money away at the gas pump, so we’ve compiled a list of the cheapest vehicles that get 40 miles per gallon (combined) in order from most expensive to least expensive.
Six (Lame) Excuses Not to Buy a Hybrid
With an almost never ending list of myths and rumors, few vehicles are as misunderstood as the hybrid.
Top 10 Smallest Engines Available in Cars Today
The motors in these vehicles don’t pack much power, or torque, and are all aimed to use the least amount of fuel. These cars are all ranked in order, right down to the cubic centimeter from most displacement, to least, so take a look below, to see the list of smallest engines available today.
New Cars Are Shedding Pounds in the Name of Efficiency and Performance
From in-car technology to turbocharging, there is perhaps no other trend that’s fundamentally changing new cars more than the move to dramatically reduce the weight of modern vehicles.
Toyota Prius C Fails to Get Consumer Reports' Nod
Ravenous demand for the Toyota Prius c drove dealerships to jack prices up above the MSRP when it initially launched, but that isn’t helping it win any extra points with Consumer Reports which said it couldn’t recommend the vehicle.
Toyota Markets Prius C to Gen Y With Winnie Cooper, Bill Nye – Video
Making a product that’s attractive to a certain demographic is only one part of a successful new car launch. But how do you make it attractive? Easy! First, you make something targeted at that group. Second, you market it directly at them.
That’s the reason Kia’s Super Bowl ad featured Motley Crue and the same reason Acura worked with Jerry Seinfeld on its Game Day spot for the NSX. Now Toyota is following suit, targeting Gen Y with TV icons resurrected from their youth.
Recently Toyota launched a commercial for its new Prius c model, using the Game of LIFE board game as a theme. To support that initial video, Toyota’s YouTube channel has been taken over by a LIFE-styled interactive map, helping apparently sub-intelligent Gen Y types do everything from balancing a budget to determining if buying or leasing is the right option.
And hosting several of these spots are names any Gen Y will recognize, like Danica McKeller, best known for her role as Winnie Cooper on The Wonder Years. And let’s not forget educational spots by Bill Nye the Science Guy, highlighting some of the tech features on the new sub-compact Prius.
Check out the interactive Toyota YouTube page here and watch the videos below:
