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#WaitingLists
Ferrari To Shorten Product Life Cycles, Cut Waiting Times
Ferrari is notorious for their arduous buying process, where customers are given the privilege of waiting between one and two years before they can hope to purchase one of the Italian supercars. In recent years, this has caused frustration as new offerings from Porsche, Lamborghini and other automakers have served to entice potential Ferrari clients away from the brand.
