Car Salesmen Are From Mars, Women Are From Venus

According to a recent study, women buy 52% of all new cars sold in the U.S. and influence more than 85 percent of all car purchases. This makes them the fastest growing segment of buyers for new and used cars, and when you do the math, that means women have full or partial say over $80 billion worth of spending on cars. So why do car dealerships find it so difficult to sell to women?

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