#WomenBuyingCars

As most women can tell you, driving in high heels is not an easy feat. And where do you put your over-sized purse or laptop bag where it’s still easy to access, even when there’s someone in the passenger seat? These are the concerns that have been raised by those designing cars in an attempt to market to the female demographic while remaining gender-neutral.

According to a recent study, women buy 52% of all new cars sold in the U.S. and influence more than 85 percent of all car purchases. This makes them the fastest growing segment of buyers for new and used cars, and when you do the math, that means women have full or partial say over $80 billion worth of spending on cars. So why do car dealerships find it so difficult to sell to women?