APEAL study

The Most Appealing Cars in Every Category: 2017

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A recent J.D. Power study has revealed the most appealing cars for 2017. Continue Reading...

Top 5 Least Appealing Luxury Car Brands

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The results for this year’s J.D. Power Automotive Performance, Execution and Layout (APEAL) study are in with every luxury automaker scoring above the industry average. Continue Reading...

Top 5 Least Appealing Car Brands

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A big factor in selling cars is the power of the brand a model is tied to. With that in mind, these five brands must have a tough time moving units at their dealerships. Continue Reading...

J.D. Power: Automakers Offer Most Appealing Cars In History

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Some good news for this recession: according to J.D. Power and Associates, the cars on sale today are more appealing than ever before—all the better to win consumers in this difficult economy. Most appealing? How is J.D. Power able to gauge this seemingly-subjective criteria? Through customer surveys of 80 vehicle attributes, combined with sales figures,… Continue Reading...
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