Toyota Launches Its New Performance Sub-Brand

Meet the “GR” sports car series from Toyotas.

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Toyota to Launch New Sports Car Sub Brand in September

Toyota is planning to launch a new sub-brand for sporty models in September, but it’s not clear if the cars offered under the performance brand’s umbrella will arrive in North America.
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2017 Toyota Yaris Refreshed, Gains Supercharged Hot Hatch Model

Toyota has unveiled a pair of new Yaris subcompact cars including a more economical and refined mainstream model along with a supercharged performance variant.

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Toyota GRMN Mark X Concept Generates Jealousy

Toyota has debuted a concept version of Toyota’s Mark X sedan from GRMN at this year’s Tokyo Auto Salon, giving North American enthusiasts another reason to wish it would make it to America.

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Toyota Yaris Turbo Concept Revealed: 2013 Tokyo Auto Salon

It certainly won’t be grabbing headlines like the twincharged GT 86, but a turbocharged Yaris unveiled today at the Tokyo Auto Salon is a more realistic look at future product.

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Gazoo Racing GT86 Teased With Edgy New Look, Supra Taillights, Big Wing

As expected, the upcoming Tokyo Auto Salon is shaping up to be a GT86 festival and thanks to Toyota motorsports partner Gazoo Racing, we have our first teaser of the likely star of the show.

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Toyota GRMN Sports Hybrid Concept II is Super-a: 2012 Tokyo Auto Salon

Ever wonder what the next Toyota Supra will be like? So do we.

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Toyota Planning Sporty Car Line; Green-Lights GRMN Sports Hybrid Concept

Toyota is planning to introduce a new lineup of budget-oriented sporty vehicles, but don’t get too excited. While it is possible that there’s a larger plan for the FT-86/FR-S and a rumors of a rear-drive hot-hatch, it’s more likely that Toyota is instead planning “sporty” versions of existing cars.

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