BMW Courting Bloggers to Reach New Buyers

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The instant results offered by blogging posts and accessibility of the web, provides good feedback to automakers, which are using comments generated by social media feeds to influence aspects of vehicle design and engineering, when concepts are revealed. Continue Reading...

Scion Brand Image Moving Toward Mainstream

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In order to rectify the situation, perhaps going more mainstream would make more sense. If that proves to be the case, then models like the xB, which came to identify Scion’s youth focused approach would probably give way to more conventional replacements. Continue Reading...