Ford Announces Another Bronco Off-Rodeo News Staff
by News Staff
Ford will open its fifth Off-Rodeo experience center.

Ford is expanding its Bronco Off-Roadeo adventure driving schools with a fifth location in Tennessee.

The new facility–like the others–aims to teach Bronco owners how to navigate various off-road terrains with their vehicles. The program offers instruction for Bronco, Bronco Sport, and Bronco Raptor owners, along with non-owners as well, providing a complimentary full-day package for new Bronco and Bronco Sport owners.

This new location is an hour south of Knoxville, near the Blue Ridge Parkway and Great Smoky Mountains National Parks.

The Bronco Off-Roadeo experience includes challenging off-road courses designed to test and improve drivers' skills. The latest facility covers over 1,000 acres of rugged terrain and includes a central pavilion for classrooms and gatherings. Registration for the new Tennessee location opens on October 4, with the Half-Day Adventure registration for non-Bronco drivers starting in July.

The new location will be located just south of Knoxville.

The new Tennessee facility will cater to a wide audience, Ford says it is within 500 miles of 80% of Bronco and Bronco Sport owners. Ford has also extended Off-Roadeo eligibility to include older models, with specific dates for Bronco, Bronco Sport Badlands, and Bronco Raptor owners:

MY2022: Until December 31, 2024

MY2023: Until June 30, 2025

MY2024: Until mid-December 2025

Ford's Off-Roadeo program aims to build brand loyalty by creating a community among its customers, with the hope that fostering a community will keep customers within the fold for years to come. Similar to the community built between the PCA nerds and Porsche.

The 2024 Ford Bronco Sport has a base MSRP of $31,230, featuring a 1.5L Turbo Inline-3 engine with 181 horsepower and fuel economy ratings of 25/28 MPG. The 2024 Ford Bronco starts at $39,130, powered by a 2.3L Turbo Inline-4 engine delivering 275 horsepower and fuel economy ratings of 20/21 MPG. The 2024 Ford Bronco Raptor, priced at $90,035, is equipped with a 3.0L Twin-Turbo V6 engine producing 418 horsepower and fuel economy ratings of 15/16 MPG.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

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