Sport Mode Makes The 2025 Subaru BRZ Cost More Money
The Subaru BRZ, despite slow sales, sees pricing increases across the lineup for the 2025 model year.
The base BRZ Premium with a manual will now cost enthusiasts $32,265 — $950 more than last year thanks to a $50 destination charge increase and a $900 MSRP price bump. The BRZ is largely unchanged after the introduction of the tS trim last year, but it does see a new Sport mode that’ll grant cars with a manual transmission “sharper throttle response during spirited driving.” There’s also revised contrast stitching with “a deeper hue” and “added accents” for the Limited trim.
Speaking of the Limited trim, manual models now cost $1,100 more (for a total of $33,815 with destination). The automatic BRZ is already pricier by nature, and its MSRP rises by the same sum to a total of $34,765. Meanwhile, the tS sees the same $950 bump, making its 2025 model year price $37,415.
These are fractional changes. Frankly, they don’t even really feel like necessary ones. The BRZ has excellent throttle response. And who cares about stitching and accenting? Subaru is hiking the price of what should be a cheap sports car simply to get more money out of it. Or at least, that’s how it comes across. There’s a business to be run, yes, but keeping the BRZ cheap and cheerful is essential. Further price changes only put it closer to the WRX and other sporty sedans and coupes. With sales already slumping, asking for more money isn’t a good idea.
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Chase is an automotive journalist with years of experience in the industry. He writes for outlets like Edmunds and AutoGuide, among many others. When not writing, Chase is in front of the camera over at The Overrun, his YouTube channel run alongside his friend and co-host Jobe Teehan. If he's not writing reviews of the latest in cars or producing industry coverage, Chase is at home in the driver's seat of his own (usually German) sports cars.
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