As environmental concerns heated up, but before the market crashed, Ford was already producing and improving down-sized SUVs like the Ford Escape and Mercury Mariner, which offer a fiscally- and more environmentally-responsible alternative to gas hungry behemoths.
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Mercury, an automobile marque of the Ford Motor Company, was founded in 1939 by Henry Ford’s son, Edsel. The goal was to produce entry-level-luxury cars slotted between Ford-branded regular models and Lincoln-branded luxury vehicles. Mercury was its own division at until 1945 when it was moved into the Lincoln-Mercury Division. Ford’s hope was that the brand would be known as a “junior Lincoln”, rather than an upmarket Ford.
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