Editorial Staff

The AutoGuide.com team is working to educate and entertain you, the automotive consumer. Whether you’re looking for the latest news, spy photos or creative and insightful feature stories, or you’re reading reviews and hunting for tips and advice as you shop for your next new car, we’re here to help.

Jodi Lai

Jodi Lai

Editor-in-Chief Jodi has been obsessed with cars since she was little and has been an automotive journalist for the past 12 years. She has a Bachelor of Journalism from Ryerson University in Toronto, is a member of the Automobile Journalists Association of Canada (AJAC), and a jury member for the prestigious North American Car/Truck/Utility Vehicle of the Year (NACTOY). Besides hosting videos, and writing news, reviews and features, Jodi is the Editor-in-Chief of AutoGuide.com and takes care of the site’s day-to-day operations.
Sami Haj-Assaad

Sami Haj-Assaad

Road Test Editor Sami has an unquenchable thirst for car knowledge and has been at AutoGuide for the past six years. He has a degree in journalism and media studies from the University of Guelph-Humber in Toronto and has won multiple journalism awards from the Automotive Journalists Association of Canada. Sami is also on the jury for the World Car Awards.
Craig Cole

Craig Cole

Detroit Bureau Editor Born and raised in metro Detroit, Craig was steeped in mechanics from childhood. He feels as much at home with a wrench or welding gun in his hand as he does behind the wheel or in front of a camera. Putting his Bachelor’s Degree in Journalism to good use, he’s always pumping out videos, reviews, and features for AutoGuide.com. When the workday is over, he can be found out driving his fully restored 1936 Ford V8 sedan. Craig has covered the automotive industry full time for more than 10 years and is a member of the Automotive Press Association (APA) and Midwest Automotive Media Association (MAMA).
Sebastien Bell

Sebastien Bell

Editor Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.
Jason Siu

Jason Siu

News Writer Jason began his automotive journalism career working with Modified Magazine, a former VerticalScope property. He continues his love for all things automotive covering the daily news for AutoGuide.
Sam McEachern

Sam McEachern

Contributor Sam McEachern holds a diploma in journalism from St. Clair College in Windsor, Ontario, and has been covering the automotive industry for over 5 years. He conducts reviews and writes AutoGuide's news content. He's a die-hard motorsports fan with a passion for performance cars of all sorts.