General Motors Going Green: Even the Logo?
As General Motors is set to emerge from bankruptcy protection, the giant U.S. automaker’s fresh start might just include a new logo; a green one. According to a report by MSNBC, GM has a design team that is currently looking in to changing the logo and they have discussed swapping the blue out in favor of a friendlier (and more environmentally-responsible) green.
GM is looking to re-brand itself as not just a leader in the automotive industry but as a leader in the race for more fuel-efficient vehicles. The company has already poured billions into bring the plug-in hybrid Chevy Volt to market and intends to put a lot of focus on its new direct-injection engines, like the 30 mpg V6 model in the Chevrolet Camaro, as well as the turbocharged 2.4-liter Ecotec four-cylinder planned for the upcoming LaCrosse and a smaller 1.4-liter turbocharged direct-injection four-cylinder in the Chevrolet Cruze.
The green logo might just be the right move to help re-brand a company that is trying to market itself as not only greener, but also leaner and more able to make quick decisions in an ever changing world.
[Source: MSNBC]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation
Changing the GM logo won't change anything!! So, if I paint my 400 hp gto green is it better for the enviroment! Only the government thinks this way.. idiots!!! Build cars that people want, don't build cars that tree huggers want.. they want to ride horses anyway!! wait, horses fart.. bad for the enviroment!!
Changing the GM logo wont change anything!! General motors one of the top automobile company in USA.