Home / Auto News / News article: General Motors Going Green: Even the Logo? - AutoGuide.com News
 |  Jul 09 2009, 12:12 PM

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As General Motors is set to emerge from bankruptcy protection, the giant U.S. automaker’s fresh start might just include a new logo; a green one. According to a report by MSNBC, GM has a design team that is currently looking in to changing the logo and they have discussed swapping the blue out in favor of a friendlier (and more environmentally-responsible) green.

GM is looking to re-brand itself as not just a leader in the automotive industry but as a leader in the race for more fuel-efficient vehicles. The company has already poured billions into bring the plug-in hybrid Chevy Volt to market and intends to put a lot of focus on its new direct-injection engines, like the 30 mpg V6 model in the Chevrolet Camaro, as well as the turbocharged 2.4-liter Ecotec four-cylinder planned for the upcoming LaCrosse and a smaller 1.4-liter turbocharged direct-injection four-cylinder in the Chevrolet Cruze.

The green logo might just be the right move to help re-brand a company that is trying to market itself as not only greener, but also leaner and more able to make quick decisions in an ever changing world.

[Source: MSNBC]

  • Bob Young

    The whole concpet is ridiculous. I like real cars with real engines that make real power, which is why I bought my rear wheel drive, 6.0L V8 positraction Pontiac which BTW can easily get more than 20 mpg on the highway driving like hell, if they stop making cars like that, I will go elsewhere.

  • steve sherrod

    Changing the GM logo won’t change anything!! So, if I paint my 400 hp gto green is it better for the enviroment! Only the government thinks this way.. idiots!!! Build cars that people want, don’t build cars that tree huggers want.. they want to ride horses anyway!! wait, horses fart.. bad for the enviroment!!

  • Mobile dent repairs

    Changing the GM logo won’t change anything!! General motors one of the top automobile company in USA.