Tokyo Auto Salon 2010: Toyota Prius Custom Plus Concept and Tom's Prius
There is no doubt that the Toyota Prius is the heavy favorite at TAS 2010. Literally every single booth has one and it’s hard to take 20 steps without spotting another tuned Prius. Toyota had their own to impress with the Prius Custom Plus Concept taking a very futuristic hold to the Prius design. The front end is as aggressive as ever, with uniquely designed wheels and plenty of carbon fiber. Who would have ever thought a widebody Prius could still be aerodynamic in saving gas? Next to the Custom Plus Concept was a Tom’s-tuned Prius that was mild at best next to its counterpart – but much more in-line to what Prius consumers would enjoy.
GALLERY: Toyota Prius Custom Plus Concept and Tom’s Prius
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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