First "Naomi for Haiti" Lotus Evora Fetches $496,000 at Charity Auction

Over the weekend, the first three of eight “Naomi for Haiti” special edition Lotus Evora sports cars were auctioned off, with the first car fetching $496,000. The vehicles, created by supermodel Naomi Campbell and Lotus Design Director Donato Coco, were auctioned off at the Fashion for Relief event held during Fashion Week in London with all proceeds going towards relief efforts in Haiti. Car number one was purchased by Campbell’s boyfriend Vladimir Doronin.

The second car sold for another huge sum, $430,000, while a third car fetched an undisclosed sum.

“I am incredibly grateful to everyone who has generously donated their time and effort to make Fashion For Relief happen,” said Campbell. “I’m thrilled with the support from Lotus and to have teamed up with my great friend Gino Rosato for this important cause. I hope we continue to raise as much awareness and funds as we can.”

Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, “I am very proud to welcome my good friend Naomi into the Lotus family. We are delighted to be able to work together to raise money for such a worthy cause. The Fashion For Relief event has proven to be exceptionally successful and it is fantastic to be able to help the nation of Haiti.”

The remaining five “Naomi for Haiti” Evoras are being auctioned off at, www.naomiforhaiti.com.

Naomi Campbell will announced the total funds raised by the effort during the Lotus press conference at the Geneva Auto Show on March 2nd.

Official release after the jump:

Bidding commences on the “Naomi for Haiti”
Lotus Evoras
Bidding Commences! Three of the eight “Naomi for Haiti” Lotus Evoras
were auctioned at the Fashion For ReliefTM event, with the first two
reaching an average over $465,000 each!

The discerning fashion show audience at the Fashion For ReliefTM show made their
feelings clear about the design of the “Naomi for Haiti” Lotus Evora with the bidding
reaching an incredible $496,000 on the first car auctioned. The winning bid came
from Naomi Campbell’s boyfriend, Vladimir Doronin, who wanted to ensure that he
got the first car, number one of eight. Two more of the Evoras were auctioned at the
Fashion For ReliefTM event with the second car sold for over $430,000.

Bidding on the remaining five “Naomi for Haiti” Lotus Evoras started at 8:00am GMT
on Friday, February 19 on the www.naomiforhaiti.com website where there are
already multiple bids topping $100,000. There are only 9 days to register a bid for
these highly desirable “Naomi for Haiti” Lotus Evoras as the auction will end at 12:00
noon GMT on the February 28, 2010.

The grand total raised for the Fashion For ReliefTM charity and the highest bidders will
be announced by Naomi Campbell at the Lotus press conference on March 2nd at the
Geneva Motor Show.

Naomi made a stylish entrance to the event in one of the “Naomi for Haiti” Lotus
Evoras, with a further fifteen Lotus Evora sports cars being used to provide VIP
chauffeur service for the celebrities that supported the Fashion For ReliefTM show.
The Fashion For ReliefTM charity supporters included; Yasmin Le Bon, Kate Moss,
Geri Halliwell, Piers Morgan, Sarah Brown, Eva Hertzigova and Andrew Flintoff.

Naomi Campbell said, “I am incredibly grateful to everyone who has generously
donated their time and effort to make Fashion For ReliefTM happen. I’m thrilled with
the support from Lotus and to have teamed up with my great friend Gino Rosato for
this important cause. I hope we continue to raise as much awareness and funds as
we can.”

Gino Rosato, Director of Corporate Affairs at Lotus Cars stated, “I am very proud to
welcome my good friend Naomi into the Lotus family. We are delighted to be able to
work together to raise money for such a worthy cause. The Fashion For ReliefTM
event has proven to be exceptionally successful and it is fantastic to be able to help
the nation of Haiti.”

The special “Naomi for Haiti” Lotus Evora sports car that Naomi arrived in was on
display at Somerset House during the Fashion For ReliefTM show. The exclusive
styling reflects Naomi’s design direction and has been specially designed by Donato
Coco, Lotus Director of Design. The bespoke “Naomi for Haiti” Evoras include a full
range of options which combined with the custom design and special components
make these cars an instant collector’s item.

Naomi’s Fashion For ReliefTM event selected to support the White Ribbon Alliance as
it campaigns for the health needs and rights of women and girls around the world,
especially supporting its partners in Haiti at this time to rebuild the healthcare system
for mothers and babies.