Hyundai Releases New Super Bowl Commercials Featuring 2011 Sonata, Brett Favre
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Ahead of their official airing during Super Bowl XLIV, Hyundai has released two of its commercials. The first is called “10 Years/Favre” and is set 10 years in the future where a 50-year-old Favre (even more gray-haired than now) accepts the MVP award and contemplates retiring… again. With the words, “We don’t know what things will be like 10 years from now,” Hyundai points out that its powertrain warranty on your new Hyundai will still be around.
The second commercial, called “Paint” isn’t humorous, but highlights the all-new 2011 Sonata (its paint in particular) as a work of art. Hyundai also returns to its old gimmick of comparing its products to some rather high-end models, ending the clip with the words, “Better paint quality than a Mercedes CLS550.”
Both commercials are narrated by actor Jeff Bridges, who’s voice is rivaled only by Morgan Freeman.
See after the jump for both videos, as well as a few of Hyundai’s past Super Bowl ads.
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With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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WOW WHAT A CAR....I JUST RETURNED FROM MY LOCAL HYUNDAI DEALER AND THE NEW 2011 SONATA LOOKS EVEN BETTER IN REAL LIFE THAN IT DOES IN THE PICTURES ONLINE....TO SAY THE LEAST IT IS AMAZING