Ford is looking to inject some lift into the middling Mercury brand with a new compact car, based on the Ford Focus. While it’s not clear if the model will be a version of the Focus, after all, Ford is planning a total of 10 Focus-based models for the U.S., it is the most likely.
“Certainly, one [variant] will be a Mercury,” said Lincoln-Mercury spokesman Mark Schirmer. “It’ll give us something to put into showrooms, and help energize the Mercury brand.”
Ford recently showed two of the 10 models at the Detroit Auto Show, with the Focus hatchback and sedan. A Focus-based Grand C-Max MPV is also expected later this year.
According to Automobile Magazine, the car is likely to be a Mercury-badged Focus, which makes considerable sense, as this one model could almost double Mercury sales. We can’t imagine a hatchback Mercury, but a version of the Focus sedan is most certainly a possibility.
We expect the model could arrive as early as the LA Auto Show at the end of this year.