Minivans are deeply uncool. For men especially, buying one carries the same emasculating stigma that wearing a pink shirt once held. But after a long period of poor sales (and having the segment ravaged by crossovers) minivan sales are on the rebound, thanks to some especially strong product.
On the other hand, right now isn’t a bad time to be selling Honda, Chrysler/Dodge or Toyota minivans, as those four minivans comprise 91 percent of the market; the Honda Odyssey, Toyota Sienna, Dodge Caravan and Chrysler Town and Country. Kia’s Sedona and the Volkswagen Routan comprise the other 9 percent, while nameplates like the Nissan Quest, Plymouth Voyager, General Motors’ minivan family and the Hyundai Entourage have all fallen victim to slumping sales.
On the other hand, minivan sales are slowly rising, posting a 3.4% gain for 2010. Sienna sales are up 72%, and some analysts think they could be higher if not for Toyota’s quality problems. With new versions of the Odyssey and Nissan Quest slated to debut later this year, the segment could see a resurgence as consumers shy away from fuel-thirsty and overly-large crossovers and SUVs.
[Source: Kicking Tires]
Hit the jump to see Toyota’s “Swagger Wagon” Sienna commercial
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